McDonald's: The Robinsons are a Hero
Brand
Date
Feb 2025
Description
McDonald's presents 'The Robinsons are a Hero,' a commercial campaign centered on the leisure and vacation experiences of a family. The production leans into a warm, inviting aesthetic, utilizing natural light to frame a series of outdoor holiday scenes set at an all-inclusive resort. Captured through live-action technique, the project highlights moments ranging from poolside relaxation and water slide activities to tennis matches and candid captures of family memories. Production services for the project were provided by Bodacious.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Background
Hotel Room
Context
TVC / TV Commercial
Associated creatives
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