McDonald's
The Robinsons are a Hero
Brand
ProjectThe Robinsons are a Hero
Date
Feb 2025
Description
McDonald’s presents a commercial campaign focused on leisure and family connection, captured during a summer getaway. The narrative follows the Robinson family as they navigate their stay at an all-inclusive resort, moving between beachside moments and poolside activities. Produced by Bodacious, the project leans into a warm aesthetic, utilizing live-action technique and natural light to emphasize the bright, outdoor setting. The footage focuses on candid interactions and vacation memories, framed in a horizontal format.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Furniture & Home Decor
Background
Hotel Room
Context
TVC / TV Commercial
Associated creatives
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