KitchenAid
KitchenAid's appliance campaigns, artisanal product films and design content
Featured KitchenAid projects
This week's top KitchenAid projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project KitchenAid · Espresso Maker Commercial
KitchenAid leans into a polished, minimalist aesthetic for this product-focused commercial campaign featuring the Artisan espresso machine. The production highlights the appliance’s stainless steel construction and refined design details against a warm, domestic backdrop. Utilizing a shallow depth of field and soft lighting, the commercial imagery emphasizes the machine's industrial lines and professional build. Production for the project was led by Matthew Forest.
KitchenAid · Possibilities of Honey Branded Content
KitchenAid explores the origin of ingredients in 'Possibilities of Honey,' a branded documentary content piece that tracks the journey of honey from its source. Produced by Matthew Forest, the film highlights the natural environment, utilizing drone footage and high-speed, cinematic capture to document the landscape. The project frames its narrative through distinct chapters, with clean typography overlaid on lush, tropical Hawaiian environments. The visual language favors an analogue, film-like quality to create an earthy and atmospheric tone throughout the exploration of the subject.
KitchenAid · Espresso Maker Commercial
KitchenAid explores the home-brewing process in this commercial for their latest espresso maker. The campaign highlights the tactile experience of the coffee-making ritual, moving from the precise grinding of beans to the mechanics of milk frothing and the extraction of espresso shots. Produced by Matthew Forest, the project utilizes a natural light aesthetic to ground the appliances in a contemporary kitchen setting. The cinematography leans into warm, clean visuals to emphasize the textures of the machine’s metallic finish.
KitchenAid · Portrait of a Maker Branded Content
KitchenAid explores the intersection of precision and artistry in this branded content series, Portrait of a Maker. The project shifts the focus from the kitchen to the workshop, documenting the tactile creative process of an artisan through a series of vignettes. Produced by Matthew Forest, the work relies on cinematic framing and grainy, analogue textures to emphasize the contemplative nature of manual craft. The visual narrative utilizes golden hour hues and directional, natural light to highlight the specific tools and environments that define the subject's practice.
KitchenAid · Artisan Mixer Commercial
KitchenAid presents a commercial campaign for the Artisan Series stand mixer, focusing on its integration into a modern residential kitchen. The project features live-action technique and commercial imagery, capturing the appliance's utility through close-up shots of dough preparation and various bowl attachments. Produced by Matthew Forest, the work utilizes warm natural light and clean interior styling to emphasize the appliance's design. The campaign maintains a consistent aesthetic across both video and photography, highlighting the mixer's form and functionality in a domestic environment.
KitchenAid · Blend The Rules 30
The Blend The Rules 30 commercial for KitchenAid highlights the utility of the brand's blender series through a series of sequences focused on home food preparation. The narrative captures individuals at work in a kitchen environment, moving through the stages of ingredient assembly, blending, and serving. Utilizing live-action technique and warm lighting, the commercial creates a clean aesthetic that draws attention to the interplay between vibrant ingredients and the mechanical functions of the product. Post-production and visual effects provided by LOCKT ensure a precise visual flow across the 30-second spot.
KitchenAid · Blend The Rules 30
KitchenAid explores modern domestic culinary habits in this 30-second commercial. The spot highlights the functionality of the brand's blender range through dynamic action shots set within a residential kitchen space. Produced by Stept Studios, the campaign captures a variety of individuals preparing meals, utilizing warm lighting to create an inviting atmosphere. The piece leans into a live-action technique to showcase the product's performance.
KitchenAid · Emotional Film
KitchenAid explores the domestic rituals of cooking and baking in this commercial project. The film focuses on the interaction between home cooks and their stand mixers, capturing a series of candid preparation moments across various kitchen settings. With a clean aesthetic and live-action technique, the production highlights the functional versatility of the appliance through its attachments, such as pasta makers. The work relies on warm interior lighting to frame the process of food preparation within a residential context.
KitchenAid · New York Fashion Week
KitchenAid partners with New York Fashion Week for this commercial project, bridging the gap between appliance design and high-fashion aesthetics. Produced by UnderWonder Content, the film centers on a model in a voluminous red gown, staged within a sleek, moody kitchen environment. Taking a cinematic approach, the visuals lean into a high-contrast palette, juxtaposing deep reds against cool blue tones. The composition uses horizontal blinds shadows to create depth, grounding the iconic stand mixer and blender within a stylized, editorial setting.
KitchenAid · Mix n Match
KitchenAid brings its iconic stand mixer to the urban landscape in the 'Mix n Match' campaign. The spot features a high-visibility digital billboard integrated into a city skyline at dusk, highlighting the product through a dynamic, colour-shifting display. Developed by Zulu Alpha Kilo, the project employs a live-action technique and timelapse photography to document the interplay between urban lighting and the prominent out-of-home placement. The production focuses on a static, cinematic wide shot that contrasts the movement of metropolitan traffic with the changing hues of the digital graphic.
KitchenAid · Cake
KitchenAid explores the intersection of culinary artistry and appliance design in the commercial spot 'Cake.' The project highlights a series of hyper-realistic cakes crafted to replicate the brand’s iconic stand mixers and range cookers. Developed by agency Zulu Alpha Kilo, the execution employs live-action technique to document the construction of these edible replicas. The footage features split-screen compositions that pair the baking process with the original appliances, all set within a clean, high-key modern kitchen environment.
KitchenAid · I Love the Racks
KitchenAid frames its latest dishwasher campaign around the home entertainment experience. Titled "I Love the Racks," the commercial contrasts the high-energy atmosphere of a social gathering with the quiet, functional focus of the appliance. Developed by Whirlpool Corporation's WoW Studios and produced by Dictionary Films, the spot leans into warm, cinematic lighting to highlight the interior design of the machine. The narrative centers on a central character interacting with the glowing, illuminated racks while custom-typed ceramic plates move through the loading process. Post-production and VFX were managed by Flavor, with sound design and music provided by Another Country and Barking Owl. The project utilizes a live-action technique to bridge the gap between lifestyle party aesthetics and product-focused utility.
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