Purina
Featured Purina projects
This week's top Purina projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Purina · Infinite Impact
Purina’s 'Infinite Impact' is a somber documentary-style film produced by agency Bader Rutter that addresses the professional challenges within the veterinary community. The project utilizes a monochrome aesthetic to capture the emotional weight associated with clinical practice. Through a series of intimate portraits and clinical scenes, the film examines themes of burnout and mental health. The live-action technique and cinematic framing emphasize the human side of veterinary care, moving beyond the traditional presentation of animal healthcare to highlight the experiences of the professionals themselves.
Purina · A Packed
Purina’s project 'A Packed' captures the transition of a group of Dalmatians into a rescue network following the loss of their owner. The piece documents their journey from their original home through their arrival and care at an animal shelter. Produced by GREATERGOOD, the film leans into a documentary aesthetic. The production utilizes a cinematic, live-action technique to outline the efforts of the rescue organization in securing permanent homes for the animals.
Purina · Burning Flag
Purina's Burning Flag is a sports-focused campaign that follows an athlete through a rigorous training regimen. Set against the backdrop of a stadium, the narrative leans into athletic intensity with a series of high-energy sequences. Produced by Burn Studio, the project captures the athlete in motion during evening hours, balancing action-oriented soccer drills with quiet, observed moments. The visual execution utilizes dramatic lighting and cinematic framing to emphasize the scale and atmosphere of the training environment.
Purina · Keep Them Super - Polly
Purina’s commercial 'Keep Them Super - Polly' spot highlights pet care themes through a domestic narrative set within an apartment. The production features a live-action technique, utilizing warm, clean natural lighting to frame intimate interactions between the canine subject and its owners. Developed by agency Ogilvy Sydney with production by Revolver, the project focuses on the relationship between Polly and her handlers. The edit transitions between tight close-ups of the dog and wider character-driven shots in the hallway setting.
Purina · Keep Them Super - Maxy
Purina’s commercial 'Keep Them Super - Maxy' captures the active, high-energy bond between a pet and its owner during a morning run. Produced by Revolver and created by Ogilvy Sydney, the film leans into a clean, warm aesthetic to highlight the vitality of the relationship. Technically, the project utilizes active tracking shots and natural light to maintain a sense of motion throughout the outdoor sequence. The production was supported by sound design from Rumble Studios and media oversight from Open Mind.
Purina · Keep Them Super
Purina presents 'Keep Them Super,' a commercial campaign for Supercoat that highlights the dynamic relationship between dogs and their human companions. Through a series of vignettes, the narrative traverses domestic moments ranging from quiet interactions in living rooms to outdoor play, capturing the everyday routines shared between pets and owners. Produced by Revolver with creative leadership from Ogilvy Sydney, the project leans into a warm, naturalistic aesthetic. The cinematography utilizes natural light and clean editing techniques to frame the domestic settings and product integration within the context of the pet food category.
Purina · Antioxidants
Purina’s Antioxidants project explores the intersection of pet nutrition and scientific innovation through a series of cinematic vignettes. The narrative contrasts the precision of laboratory research with the vitality of outdoor movement, balancing clinical visuals of plant studies with a golden retriever in motion. Developed by agency Avertt Free Ginsberg, the commercial leverages a live-action technique to ground the brand’s focus on health. The visual language uses natural lighting and clean commercial styling to emphasize the product, while the soundscape provided by MAS-Music and Strategy supports the transitions between scientific inquiry and everyday pet activity.
Purina · 1 Busy Bone
Purina’s campaign for Busy Bone centers on a series of fast-paced, high-energy spots featuring a variety of dog breeds interacting with treats. The production leans into a clean, minimalist aesthetic, utilizing a bright white background to emphasize the movement of the dogs and the product. Technically, the project blends live-action footage with 3D render and CGI elements to create dynamic, domino-style sequences. The execution is defined by crisp high-key lighting and integrated motion graphics, ensuring the brand identity and product packaging remain central to the visual narrative.
Purina · Cedar Pine & Corn
Purina’s campaign for 'Cedar Pine & Corn' centers on a documentary-style commercial video featuring musicians Pete Cedar, Kitty Corn, and Larry Pine. Set within a camper van, the project bridges the gap between casual conversation and musical performance as the trio reflects on their history and shared connection to cats. Produced with a clean, polished live-action technique, the film utilizes warm interior lighting to frame the interactions between the band members and their feline companions. The production balances candid interview segments with staged musical set pieces, creating a cohesive visual narrative.
Purina · Purina Cares
The Purina Cares commercial campaign captures the daily routines and community interactions between a man and his assistance dog. Through a series of live-action sequences, the footage follows the pair as they navigate domestic life, travel by vehicle, and visit a school setting. Produced by Townsend Hurst, the work leans into warm earthy tones and natural light to document the connection between the subjects. The project utilizes a horizontal format to capture fluid, organic motion across both indoor and outdoor environments.
Purina · Powerful Cat
Purina introduces the Powerful Cat campaign, a commercial project highlighting the brand's integration of renewable energy sources into its production processes. The narrative juxtaposes a domestic setting with large-scale solar arrays to connect household pet care with broader sustainability efforts. The film utilizes natural light and a warm color grade to maintain a consistent aesthetic, capturing a tabby cat in a sunlit living space alongside woodland and industrial footage. The production employs live-action technique, smooth camera motion, and soft lens flares to establish its visual rhythm. Townsend Hurst is credited with production on this project.
Purina · I Make Dog Chow: "Nick"
Purina profiles the human element of its manufacturing process in 'Nick,' a documentary-style brand film spotlighting a plant employee in Denver. The narrative bridges the gap between the industrial setting of the production line and the domestic life of the worker. Built on a foundation of documentary-style storytelling, the film utilizes natural light to capture intimate moments between the subject and his boxer, Khloe. By shifting between sprawling mountain landscapes and the machinery of the plant, the work leans into a clean, horizontal aesthetic that highlights the connection between the maker and the consumer product.
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