Pedigree
Featured Pedigree projects
This week's top Pedigree projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Pedigree · Vampire
Pedigree explores an unconventional narrative in 'Vampire,' a cinematic production that juxtaposes the mundane nature of pet ownership with gothic tropes. Featuring a Jack Russell terrier named Sunday, the narrative follows a pale protagonist within a sprawling, period-inspired house. Produced by The Corner Shop with representation by Rabbit, the film relies on atmospheric lighting and deliberate framing to anchor its subject matter. The visual language favors a moody, nostalgic aesthetic, leaning into a live-action technique that highlights the interplay between the interior gothic architecture and the central characters.
Pedigree · Caramelo
Pedigree addresses adoption disparities for caramel-colored mixed-breed dogs in Brazil through the Caramelo campaign. The project utilises a mixed-media approach, layering live-action footage of local street dogs with graphic collages, stylized currency illustrations, and bold typography. Produced by a collective including Surreal Hotel Arts, Estúdio Almap, and Black Madre, the campaign integrates social media screenshots and animation to highlight shelter statistics. Creative direction was managed by AlmapBBDO and T&P powered by Fbiz, with post-production support from Gafanhotto Post, Bleach, and Peveralli Filmes.
Pedigree · Caramelo
Pedigree's Caramelo campaign brings focus to the population of mixed-breed dogs in Brazil. The production utilizes a documentary-style approach, pairing cityscape cinematography with collage-style graphics and animated currency elements to bridge the gap between social statistics and canine welfare. Developed by AlmapBBDO and DNA Pets in collaboration with AMPARA, the campaign leverages a saturated color palette and retro aesthetic to provide a high-contrast visual identity. The narrative framing centers on the integration of live-action technique with layered, bold text overlays to present localized adoption data.
Pedigree · School Kids
Pedigree presents 'School Kids,' a documentary-style spot that captures candid moments between a group of schoolboys in an urban courtyard. The project leans into an observational narrative, focusing on spontaneous interactions set against the backdrop of local apartment blocks. Produced by Romance Films, the piece utilizes a natural light aesthetic and a desaturated color palette to maintain a grounded tone. The cinematography emphasizes movement and spontaneous framing throughout the live-action sequences.
Pedigree · Pedigree Pawsome Playlist
Pedigree marks the festive season with a commercial spot centered on family connection and pet inclusivity. The film captures a quiet, communal moment during Diwali celebrations, focusing on a golden retriever integrated into the household gathering. Developed by agency 22Feet Tribal Worldwide, the production leans into a soft, inviting aesthetic. By utilising natural light and a warm color palette, the piece maintains a grounded atmosphere that highlights the interaction between the family and their pet within a domestic, festive setting.
Pedigree · Alien
Pedigree explores the theme of companionship in this commercial spot, Alien. The narrative focuses on an astronomer working within a telescope-filled observatory, accompanied by her canine assistant during a session of celestial observation. Utilizing a cinematic visual approach, the film highlights the bond between the human lead and her dog through a series of interactions amidst scientific charts and instruments. The project features production by The Corner Shop, with post-production and VFX handled by Framestore and sound design by One Thousand Birds.
Pedigree · Vampire
Pedigree’s 'Vampire' campaign spots a cinematic, gothic narrative centered on an unusual companionship. The story follows a vampire named Boris and his loyal dog, Sunday, as they navigate life within a fog-shrouded estate. The film leans into moody aesthetics, utilizing dramatic chiaroscuro lighting and gritty textures to establish an atmospheric tone. Produced by The Corner Shop, the commercial highlights details of the vampire's domestic life—including discarded vegan blood substitute—before the pair retreat to a coffin. The production features post-production and visual effects from Framestore, with sound design and music provided by One Thousand Birds. Creative development for the project was led by BBDO New York and New York.
Pedigree · Dogs on Zoom
Pedigree's 'Dogs on Zoom' campaign documents the adaptive outreach strategies implemented by animal shelters during the pandemic lockdown. By integrating news broadcast footage with live-action documentary sequences, the project highlights how digital adoption programs maintained connections between shelter dogs and potential owners. Produced by BBDO New York, the film utilizes a clean, documentary-style aesthetic to focus on the interactions between shelter staff and animals within kennel environments. The media strategy, supported by Essence Mediacom, Barefoot Proximity, and Weber Shandwick Toronto, illustrates the industry shift toward virtual engagement tools during limited-access periods.
Pedigree · Vampire
Pedigree explores an atmospheric narrative in 'Vampire', a commercial production that leans into a gothic visual aesthetic. Featuring a Jack Russell Terrier navigating an eerie estate, the project utilizes a muted color palette and moody lighting to build suspense. The spot relies on live-action technique and a cinematic approach to set dressing to establish its storytelling tone. Creative development for the project was led by agency AMV BBDO, with production handled by The Corner Shop. Post-production and VFX were completed by Framestore, while sound and music were managed by Heard City and WORK UK.
Pedigree · Rescue Doodles
Pedigree presents 'Rescue Doodles,' an animated commercial developed in partnership with AMV BBDO and BBDO New York. The campaign centers on a visual metamorphosis, where children's hand-drawn canine sketches on a vibrant orange background transition into live-action footage of real dogs. The production leans into a playful and artistic aesthetic, blending traditional animation techniques with real-world cinematography. By anchoring the narrative in the contrast between simplified illustrations and realistic imagery, the work highlights the connection between pet adoption and the imagination.
Pedigree · Fosterverse
Pedigree introduces the Fosterverse, a campaign leveraging virtual environments to showcase rescue dogs in search of permanent homes. Developed by BBDO New York and Kollectiff, the project uses 3D render/CGI to place animated animals within a futuristic, colorful park setting. The work employs a stylized, low-poly aesthetic to bridge the gap between digital interaction and real-world adoption. By integrating animated storytelling with a distinct visual language, the campaign explores new digital avenues for pet engagement.
Pedigree · Pedigree - We're for Dogs
Pedigree’s 'We’re for Dogs' campaign positions the brand within the CPG sector through a series of cinematic vignettes. The film explores the bond between humans and their canine companions, capturing diverse breeds as they navigate rural landscapes and park settings. Produced by Ridley Scott Associates LA with creative direction from TBWA Chiat Day LA, the commercial leans into a naturalistic aesthetic. The visuals utilize warm golden hour lighting and sprawling, sunlit environments to create a grounded, authentic tone for the live-action production.
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