La-Z-Boy
Featured La-Z-Boy projects
This week's top La-Z-Boy projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
La-Z-Boy · Jer-Z-Boy
In the vibrant campaign for La-Z-Boy, titled Jer-Z-Boy, the brand pivots toward a refreshing aesthetic that merges specialty retail with contemporary interior design. The project delivers a playful exploration of comfort and consumer expectation, featuring a woman navigating a diverse lineup of seating options within a crisp, minimalist studio space. Through a series of quick, rhythmic cuts, the narrative captures the nuanced frustration and discovery of testing different furniture silhouettes—from a structural orange lounge chair to a whimsical inflatable pink seat. The production leans into a clean, bright visual identity, utilizing live-action techniques to emphasize the contrast between the muted blue studio floor and stark white walls. This commercial effort, developed with the creative minds at Colle McVoy, eschews the traditional, heavy-handed retail approach in favor of a brisk, character-led sequence that feels both modern and relatable. By focusing on the physicality of the furniture through deliberate, focused movements and expressive reactions, the campaign effectively highlights product variety while maintaining a sophisticated, editorial edge. It successfully positions La-Z-Boy as a brand that understands the intersection of style and utility, proving that even within the retail space, there is ample room for clever, concise storytelling that resonates with a design-conscious audience looking for more than just a place to sit.
La-Z-Boy · UK Launch Campaign
La-Z-Boy introduces its signature living room furniture to the UK market through a series of domestic scenes centered on comfort and domestic relaxation. The campaign, developed by agency and creative partners bandstand, highlights the utility of the brand’s reclining chairs and sofas within a residential setting. The live-action commercial showcases furniture through a lens of clean, natural light, focusing on the tactile quality of leather and fabric textures. By framing the product within a sunlit living space, the creative team emphasizes the brand's focus on home leisure.
La-Z-Boy · We The Lazy 30
La-Z-Boy explores the theme of comfort in the 30-second commercial We The Lazy 30. The spot highlights the intersection of lifestyle and home retail, capturing various individuals as they unwind, read, and game in reclining armchairs and sectional sofas. Developed by agency RPA, the production utilizes a clean, live-action technique to document naturalistic moments of leisure within cozy, domestic living environments. The film employs warm interior lighting to emphasize a relaxed atmosphere throughout the residential settings. Post-production was handled by SMUGGLER, with color grading provided by Royal Muster. Sound design and music were produced by Mophonics, with additional production services managed by Lime Studios and UNION.
La-Z-Boy · Ban Reclining
This commercial video for La-Z-Boy, titled Ban Reclining, explores the frustrations of cramped air travel. The narrative leans into the tension of shared cabin spaces, focusing on the annoyance caused when passengers recline into the personal areas of those seated behind them. Featuring humorous narrative elements and expressive character reactions, the spot utilizes clean live-action techniques to contrast standard seating with comfort. The production, managed by Good Behavior, employs warm cinematic lighting to highlight the interior cabin environment.
La-Z-Boy · Mobile Site
La-Z-Boy introduces an updated mobile site interface designed to streamline the digital shopping experience for furniture categories including recliners and sectionals. The platform emphasizes responsive navigation, utilizing clean typography and high-resolution imagery to present product collections and design services. Developed by agency Colle McVoy, the project focuses on clear user experience design within the retail e-commerce space. The mobile interface is captured via live-action technique, presenting a commercial look that emphasizes utility and accessibility.
La-Z-Boy · Brand ID Longform
La-Z-Boy explores its historical evolution in this longform brand identity film. The narrative bridges the company's 1927 founding through archival assets and technical blueprints before moving into a contemporary aesthetic. Developed by Colle McVoy, the project blends motion graphics with live-action techniques. The commercial concludes by focusing on modern product integration within a neutral residential setting.
La-Z-Boy · Brand ID Strategy
La-Z-Boy introduces its refreshed brand identity in this commercial piece, which chronicles the manufacturer's evolution from its 1927 origins through its modern positioning. Created by agency Colle McVoy, the film moves from quick-cut dynamic vignettes to focused, intimate scenes of home comfort. The narrative bridges historical logo iterations with a contemporary aesthetic, featuring a warm, neutral color palette of teal, beige, and grey. Incorporating live-action technique and motion graphics, the project emphasises heritage while highlighting the tactile qualities of the furniture range.
La-Z-Boy · Colour Story
The Colour Story project for La-Z-Boy introduces a series of motion graphics that explore palette through minimalist composition. Developed by agency Colle McVoy, the visuals leverage geometric layering and fluid transitions to present an evolving sequence of solid color blocks. Set against a deep teal background, the motion graphics incorporate shades of red, green, cream, and soft pink. The narrative centers on textures of natural sunlight and tranquil domestic vignettes, utilizing a minimalist aesthetic and nostalgic tone to convey the brand’s focus on calm environments.
La-Z-Boy · Brand ID Design
La-Z-Boy introduces a refreshed visual identity system developed by Colle McVoy, encompassing a complete overhaul of the furniture brand’s design language. The updated aesthetic shifts toward a refined, modern presentation of the company’s retail presence. The project features an integrated system of custom typography, logo applications, and color palettes. Motion graphics detail the expansion of the brand monogram across various collateral and digital advertising layouts. This work channels a clean, uniform design approach to update the customer-facing retail experience for the furniture sector.
La-Z-Boy · Remember When Sundays Were Sundays
La-Z-Boy explores the concept of rest in its latest commercial, 'Remember When Sundays Were Sundays.' The film centers on a domestic scene, documenting two individuals relaxing in armchairs within a sunlit residential living room. The project leans into a warm and clean aesthetic, utilising live-action techniques to emphasize a quiet, leisurely atmosphere. With natural light filtering through large windows, the visual narrative focuses on a comfortable, plant-filled home environment. The production was developed by agency RPA.
La-Z-Boy · Zero to Lazy
La-Z-Boy introduces their latest commercial, Zero to Lazy, a campaign that highlights the transition from the frantic pace of daily errands to the domestic comfort of home. Through a series of live-action vignettes, the film observes various individuals shedding their responsibilities to settle into the brand’s signature recliners. Captured with a focus on clean, natural lighting, the project leans into warm interior tones to establish a residential aesthetic. Agency RPA leads the creative direction for the spot, ensuring the visual narrative centers on the immediate shift into relaxation within cozy, staged living environments.
Explore other Furniture & Home Decor brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.