Wayfair
Featured Wayfair projects
This week's top Wayfair projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Wayfair · Eve
Wayfair’s Eve campaign, created by agency Jung von Matt, explores the integration of home comfort into everyday life. The commercial video project translates domestic relaxation into unconventional environments, juxtaposing the intimacy of a blue armchair on public transit with the quiet solitude of a campfire setup in a misty forest. Produced by Cobblestone Filmproduktion and Matchpoint Productions, the piece utilizes live-action technique and integrated VFX to ground surreal scenarios in a realistic aesthetic. The project relies on cinematic lighting and a warm color grade to maintain a cohesive visual identity across its varied locations.
Wayfair · Adam
Wayfair’s commercial project, Adam, explores a moment of stillness within a bustling public environment. The film centres on a man relaxing in a vibrant green armchair, contrasting his sense of ease with the surrounding movement of a busy waiting area. Utilizing a narrative style and clean, cinematic lighting, the production emphasizes a grounded visual approach. This live-action spot was developed with creative direction by Jung von Matt, with production managed by Cobblestone Filmproduktion GmbH and Matchpoint Productions.
Wayfair · Wayfairliebt
Wayfair’s 'Wayfairliebt' commercial project presents a series of domestic vignettes centered on residential comfort. Through a focus on interior styling, the film features individuals interacting with home furnishings across various living spaces. Produced with a clean, live-action technique, the work utilizes warm lighting and a rich color palette to highlight the interplay between residents and their environments. The project was developed by agency Jung von Matt, with production by Cobblestone Filmproduktion GmbH and additional production services provided by Matchpoint Productions. Sound design and composition were handled by Oliver Patrice Weder Music.
Wayfair · App
Wayfair’s promotional campaign for their mobile application highlights key digital features and retail offers. The video centers on smartphone interface demonstrations, utilizing motion graphics to navigate through notifications and lock screen interactions. Set against a solid purple backdrop, the presentation leans into a clean, corporate aesthetic. The sequence integrates localized text callouts and QR code elements, emphasizing functionality through rhythmic transitions and structured motion design.
Wayfair · WIN THE SEASON CAROLERS
Wayfair taps into the holiday spirit with 'Win The Season Carolers,' a commercial campaign centered on a troupe of singing carolers who deliver packages to suburban homes. The spot highlights the retailer's mobile app and seasonal furniture promotions through a blend of live-action technique and musical performance. Developed by Havas Chicago with production from Ruckus Films, the film moves between decorated interior living spaces and festive exterior shots. Post-production services were handled by NOISE and Cutters Studios, while Another Country Studios and The Elements Music provided the audio and sound design for the horizontal commercial format.
Wayfair · Win the Season
Wayfair launches its 'Win the Season' commercial, an energetic live-action holiday spot that leans into comedic pacing and bright indoor cinematography. The narrative follows a rigorous training sequence set in a domestic living room as an elderly coach puts a home shopper through fitness drills and online browsing tasks. The film transitions across holiday setups, spanning from Halloween aesthetics to full Christmas decor. Developed by agency Havas Chicago, the spot utilizes tight commercial cinematography to showcase the brand's home furniture and seasonal offerings. Production was handled by Ruckus Films with post-production and VFX contributions from NOISE and Company 3 LA.
Wayfair · WAYBORHOOD PATIO
Wayfair’s 'Wayborhood Patio' campaign showcases a series of suburban vignettes that highlight the brand's outdoor furniture and home decor range. The commercial, produced by Biscuit Filmworks UK with creative agency Havas Chicago, navigates through a variety of exterior patios and interior living spaces. The project leans into a clean, warm aesthetic, utilizing live-action techniques to capture home furniture arrangements in a suburban context. The visuals are defined by vibrant color palettes and natural light, emphasizing a cohesive look across multiple neighborhood settings.
Wayfair · POT LUCK
Wayfair captures the essence of social hosting in the 'POT LUCK' commercial, a live-action spot that highlights a modern living room transition. The narrative follows a group of friends gathering to fill a space with various furniture items and accessories, leaning into a polished, clean aesthetic. Developed by agency Havas Chicago with production from Biscuit Filmworks UK, the piece utilizes warm lighting to emphasize comfortable home interiors. Post-production services were provided by NOISE and Company 3 LA, with music and sound design by Another Country.
Wayfair · WAYBORHOOD GAME NIGHT
Wayfair highlights its mobile shopping experience in this commercial spot, focusing on the ease of finding home furnishings during a social gathering. The film centers on a group of friends engaged in a game night, where the playful acting out of furniture pieces serves as a catalyst for browsing the Wayfair app. Executed with a clean, live-action technique, the production makes use of warm natural daylight to emphasize the interior decor of a contemporary living room. The project was developed by agency Havas Chicago, with contributions from HutchCo and post-production work by Biscuit Filmworks UK, Company 3 LA, and NOISE. Music and sound design were provided by Another Country.
Wayfair · Carolers
Wayfair’s Carolers spot leans into the festive season, centering on a delivery crew clad in branded purple jumpsuits. The campaign follows the trio as they serenade a household, highlighting the convenience of holiday-themed home retail services. Produced with live-action technique and a warm, clean aesthetic, the film balances domestic storytelling with a direct call to the platform's seasonal promotions. The narrative transitions from the exterior doorstep to a digital interface, showcasing Black Friday offers. Creative development was led by Havas Chicago, with production support from Ruckus Films and post-production work by CUTTERS.
Wayfair · Living with Wayfair
Living with Wayfair presents a series of domestic vignettes that highlight various furniture and home decor arrangements. The project features a sequence of contemporary living environments, ranging from a vibrant living room featuring a statement sofa to modern kitchen and dining spaces designed for social gathering. Produced by STADIUM, the commercial leans into a clean, live-action aesthetic that emphasises warm interior lighting. The visuals focus on candid interactions within thoughtfully curated interiors, showcasing the versatility of home furnishings across diverse living spaces.
Wayfair · Book Club
Wayfair launches 'Book Club,' a commercial campaign centered on the ease of home furnishing and interior styling. The spot, created by agency Havas Chicago and produced by Biscuit Filmworks, follows a group of friends engaged in a lighthearted debate over decor choices within a vibrant living space. The production utilizes a live-action technique to showcase a selection of home goods, including rugs and furniture, set against an eclectic backdrop of blue paneled walls and yellow velvet seating. Post-production efforts were led by Parliament, Rock Paper Scissors, and Company 3 New York, with audio work provided by Another Country and Made Music Studio.
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