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Progressive Insurance

You Are Not Your Parents | The Dr. Rick Podcast
Date

Mar 2026

Description

Progressive Insurance expands its 'Dr. Rick' campaign into the audio space with the podcast, 'You Are Not Your Parents.' The series features the character in a studio environment, utilizing a live-action technique to translate the long-running home and lifestyle initiative into a long-form interview format. The production, led by agency Arnold Worldwide and production house Moxie Pictures, maintains the established visual identity through clean, cinematic framing. The podcast setup emphasizes the professional setting with warm lighting and detailed art direction, mirroring the series' focus on the transition to home ownership.

Style

Horizontal, Cinematic, Warm, Clean

Industries

Home Appliances

Color
Jet Black
Beige
Background

Set-dressed

Context

Brand Film / Corporate Video

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