Progressive Insurance

Mar 2026

Progressive Insurance expands its character-driven 'Dr. Rick' campaign with 'You Are Not Your Parents,' a series centered on the long-running persona providing guidance to young homeowners. This podcast-format installment leans into a live-action technique, capturing the doctor in a clean, studio-lit environment complete with sound-absorbing panels and warm, cinematic lighting. The project was developed by agency Arnold Worldwide with production handled by Moxie Pictures. Post-production and sound design were managed by Cosmo Street, Color Refinery, ZERO VFX, Soundtrack Group, and Singing Serpent, maintaining the series' established aesthetic across a horizontal, professional studio setup.

Horizontal, Cinematic, Warm, Clean

Home Appliances

Set-dressed

Brand Film / Corporate Video