Progressive Insurance
You Are Not Your Parents | The Dr. Rick Podcast
Date
Mar 2026
Description
Progressive Insurance expands its 'Dr. Rick' campaign into the audio space with the podcast, 'You Are Not Your Parents.' The series features the character in a studio environment, utilizing a live-action technique to translate the long-running home and lifestyle initiative into a long-form interview format. The production, led by agency Arnold Worldwide and production house Moxie Pictures, maintains the established visual identity through clean, cinematic framing. The podcast setup emphasizes the professional setting with warm lighting and detailed art direction, mirroring the series' focus on the transition to home ownership.
Style
Horizontal, Cinematic, Warm, Clean
Industries
Home Appliances
Color
Jet Black
Beige
Background
Set-dressed
Context
Brand Film / Corporate Video
Associated creatives
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