Wrangler
For the Ride of Life
Brand
ProjectFor the Ride of Life
Date
Apr 2026
Description
For the Ride of Life is a dynamic brand video for Wrangler, capturing an energetic montage of youth culture and contemporary lifestyle moments. The project moves fluidly across diverse environments, from skateboarding on urban streets to horseback riding in city settings. Utilizing a cinematic, live-action technique, the production highlights the versatility of denim apparel and casual streetwear. The fast-paced visual rhythm is supported by music and sound production from Heavy Duty Projects, with sequences enhanced by drone footage to maintain an immersive, action-oriented perspective.
Style
Horizontal, Action, Cinematic
Techniques
Drone footage
Industries
Household & Cleaning Products
Context
Brand Film / Corporate Video
Associated creatives
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