Samsung
Mama's Boy
Brand
ProjectMama's Boy
Date
Sep 2026
Description
Samsung explores the intersection of lifestyle and technology in this campaign, 'Mama's Boy'. The commercial follows two motorcycle riders navigating an expansive desert highway, juxtaposing the rugged outdoor terrain with an intimate indoor sequence featuring an elderly woman using a smartwatch. Developed alongside creative agency Crispin, the production leans into cinematic storytelling through natural daylight and deliberate color grading. The work utilizes drone footage to capture the scale of the environment alongside live-action techniques to integrate the product within a daily routine.
Style
Horizontal, Cinematic, Warm
Techniques
Drone footage
Industries
Consumer Electronics
Color
Jet Black
Nude / Sand
Background
Road
Context
TVC / TV Commercial
Associated creatives
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