Samsung: Mama's Boy
Brand
Date
Sep 2026
Description
Samsung’s commercial campaign, Mama's Boy, explores the intersection of high-intensity lifestyle and domestic wellness. Developed with agency Crispin, the spot follows two riders traversing a remote desert landscape, juxtaposed with scenes of an elderly woman utilizing a smartwatch for indoor exercise. The production utilizes drone footage to capture the rugged, mountain-lined geography, paired with a cinematic grading style that favors a warm, natural daylight palette. The live-action technique emphasizes both the expansive outdoor environment and the practical integration of consumer electronics into a daily routine.
Style
Horizontal, Cinematic, Warm
Techniques
Drone footage
Industries
Color
Jet Black
Nude / Sand
Background
Road
Context
TVC / TV Commercial
Associated creatives
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