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Apple Apple - Introducing the New iPhone 18 Pro 2026

About

Apple showcases the iPhone 18 Pro in this commercial, blending cinematic vistas with detailed technical schematics. The film transitions between macro-level views of the A19 Pro chip architecture and live-action sequences of explorers navigating cavernous environments. Utilizing a combination of 3D render / CGI and live-action techniques, the project emphasises the device's high-performance computing capabilities. The minimalist visual approach is paired with a rhythmic mechanical soundscape, featuring sound design and mixing by Aaron Reynolds and Austin Ferreira.

Brand

Apple

Credits

Sound Design
Music / Sound
Aaron Reynolds
Sound Designer
Austin Ferreira
Sound Designer
MIX
Music / Sound

Industries

Consumer Electronics

Styles

HorizontalCinematicMinimalistFuturistic

Techniques

3D render / CGI
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