Sony
Sony's cinematic campaigns and trailers across technology and entertainment
Featured Sony projects
This week's top Sony projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Sony · WWE 2K25 OFFICAL LAUNCH TRAILER
Sony presents the official launch trailer for WWE 2K25, a high-octane project that merges live-action performance with in-game footage. The cinematic sequence is introduced by wrestling personality Paul Heyman, setting a high-energy tone that transitions into a series of intense ring battles and backstage confrontations. The edit leans into a fast-paced aesthetic, utilizing dramatic lighting and pyrotechnics to highlight the game's mechanics and characters. With production handled by SOFTSPOT™, the project brings together contributions from the 2K creative team alongside VFX and post-production work from Misgena Mgmt and NOISE, supported by sound design from Squeak E. Clean Studios.
Sony · Atmos Soundbar: Stereo
Sony introduces its Atmos Soundbar through this motion graphics animation, developed to visualize the technical capabilities of acoustic energy. The piece features a series of geometric wireframe shapes and glowing blue light particles that shift in form against a deep, dark background. Creative agency Midnight Sherpa leads the visual execution, utilizing abstract geometric forms to represent sound waves. Sound design by Yessian Music provides the audio-visual synchronization, resulting in a futuristic digital experience characterized by cinematic, neon-accented aesthetics.
Sony · Balloons
Sony presents Balloons, a cinematic project that explores the interplay between ethereal motion and architecture. The piece captures a series of glowing white spheres navigating a grand, historical interior, moving between carved stone pillars and soaring archways. Produced by DOMO, the execution leans into a contemplative atmosphere, utilising natural light and a desaturated palette to highlight the interplay of texture within the space. The visual language focuses on classical framing and live-action techniques to integrate the surreal subjects into the ornate, classical setting.
Sony · Pursuit
Sony's cinematic campaign, Pursuit, explores the intersection of observation and environment. The live-action piece follows a central figure through a series of shifting backdrops, ranging from dense urban alleys to the coastal surf, as they document their surroundings with a compact camera. Produced by Local Boy, the film emphasizes an immersive, observational narrative. The production utilizes natural light and cinematic framing to capture the transition between high-activity street scenes and quiet, dusk-lit beach environments.
Sony · Ether
Sony presents 'Ether,' a cinematic production that explores fluid motion and form within an aquatic environment. The project centers on the grace of human movement, featuring a subject navigating deep turquoise waters in a flowing, translucent dress. Produced by SQUIB., the sequence utilizes natural light to capture the interplay between soft shadows and clear water. The aesthetic leans into a cool, tonal palette, relying on ambient lighting and fluid live-action techniques to maintain a serene atmosphere across both intimate close-ups and wider, encompassing shots.
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