Apple introduces the Apple Watch Series 12 through a commercial titled Between Beats, focusing on the integration of biometric tracking into daily routines. The project highlights the device's optical heart sensor and UI through extreme close-ups, alternating with activity sequences ranging from track athletics and swimming to focused desk work.
Production was led by MJZ, with visual effects and post-production support from Parliament, CARTEL, and Company 3 LA. The piece features sound design by Concret Form, leaning into a polished aesthetic and soft light to capture the technical capabilities of the wearable.
