Apple

Sep 2026

Apple’s ‘Stop time in its tracks’ project highlights the capabilities of consumer electronics through a series of high-speed commercial visuals. The campaign utilizes a juxtaposition of stillness and kinetic energy, employing long exposure and multiple exposure techniques to create sharp contrasts between subjects and their environments. Photographers Nicholas Alan Cope, Silvana Trevale, and Luis Alberto Rodriguez captured a range of subjects, from portraits in transit settings to still life compositions featuring fluid motion. The imagery emphasizes high-speed freeze-frame execution, balancing cinematic moodiness with clean, studio-lit clarity to define the project's visual identity.

Vertical, Commercial

Consumer Electronics

Advertising Campaign