Apple
Stop time in its tracks
Brand
ProjectStop time in its tracks
Date
Sep 2026
Description
Apple explores themes of stillness and kinetic energy in the 'Stop time in its tracks' campaign. The project spans a series of commercial portraiture and product imagery that juxtaposes stationary subjects with blurred motion to suggest a slowed sense of time. Photographers Nicholas Alan Cope, Silvana Trevale, and Luis Alberto Rodriguez employ long exposure and high-speed freeze techniques to capture these moments. The execution leans into a cinematic aesthetic, utilizing sharp rim lighting and moody color palettes across diverse studio and urban environments.
Style
Vertical, Commercial
Industries
Consumer Electronics
Context
Advertising Campaign
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