Beats
Beats' high-impact consumer electronics campaigns uniting high-end audio, sports and culture
Featured Beats projects
This week's top Beats projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Beats · Beats 360
Beats introduces the Beats 360 campaign, a vibrant commercial spot spotlighting their latest lime green headphones. The film features Kendall Jenner in a retro-inspired diner, moving through a series of rapid outfit transitions against the backdrop of dark wood paneling and classic red booths. Directed by Ariel Fisher with production by Magna Studios and creative direction by Uncommon Creative Studio, the work leans into a live-action technique to showcase the product. The sequence concludes with a transition from the dimly lit interior to an outdoor daylight setting.
Beats · Personal Assistant
Beats presents Personal Assistant, a commercial video production produced by Arts & Sciences. The film channels a cinematic aesthetic, opening on a quiet, dimly lit bedroom scene before transitioning into the start of a morning routine. The project leans into a live-action technique with a matte visual finish, capturing a poised, intimate moment between subjects. Set in a domestic environment, the piece highlights the portable wireless speaker offering from the brand.
Beats, Nike · LeBron James & Tom Kim: Block Out the Noise
Beats and Nike partner for this sports and gaming campaign featuring LeBron James and Tom Kim. The film captures a moment of camaraderie on the golf course as the two athletes share insights, utilising a cinematic narrative style to frame the interaction. The production relies on natural light and outdoor scenery, creating a polished look that focuses on the rapport between the two professional athletes. Agency creative production by MIRIMAR.
Beats · Nothing Ordinary
Beats presents 'Nothing Ordinary,' a cinematic commercial campaign showcasing the brand's over-ear headphones in an atmospheric outdoor setting. The spot features a runner navigating a stark, mountainous landscape, transitioning from a dense forest filled with wolf-like dogs to snow-covered terrain. Developed with creative direction from Uncommon and production by Love Song, the film utilizes a cool, desaturated colour grade to heighten its visual intensity. The project highlights a high-energy live-action technique, capturing the product in motion across rugged environments.
Beats · Future Deluxe- Powerbeats Pro 2
This product showcase for the Beats Powerbeats Pro 2 explores the intricate engineering and industrial design of the wireless earbuds. Produced by Future Deluxe, the film balances technical precision with high-performance utility, utilizing 3D render / CGI to dissect the device's internal components and ergonomic form. The project channels a clean, cinematic aesthetic, layering wireframe overlays against live-action sequences. Featuring appearances by athlete LeBron James, the edit highlights the product's aerodynamic testing and refined aesthetics within minimalist studio environments, supported by post-production and visual effects from The Harbor Picture Company (US) and sound design by UP&AT’EM.
Beats · Listen to Your Heart
Beats presents Listen to Your Heart, a commercial campaign exploring the intersection of peak athletic performance and immersive sound. The film features elite athletes engaged in rigorous training sequences, set within environments defined by high-contrast, dramatic lighting. Crafted with a focus on cinematic framing, the project utilizes moody, atmospheric grading to emphasize the intensity of professional sports. The production was a collaborative effort led by Translation, with production services provided by Magna Studios and Oriental Films, and post-production work by Blacksmith and Rare Medium TV.
Beats · Above The Noise
Beats presents 'Above The Noise,' a technology-focused campaign that highlights the intimate, personal application of audio products. Centered on a quiet domestic setting, the piece captures a reflective moment between a father and child. The film utilizes cinematic lighting and a moody aesthetic to define its atmosphere. Production was handled by Romance Films, capturing the live-action sequences within a dimly lit interior.
Beats · Fit for a Queen
Beats presents Fit for a Queen, a cinematic commercial spotlighting its wireless earbuds through a juxtaposition of historical opulence and modern technology. Developed in collaboration with agency Homeground and production house ProdCo, the narrative centers on a formal, high-stakes product reveal within a dimly lit, wood-paneled estate. The film utilizes low-key lighting and a muted color palette to establish a moody atmosphere. By focusing on the interplay between traditional service—represented by a butler in period attire—and the sleek, vibrant design of the hardware, the project frames the consumer electronics device as a refined accessory.
Beats · Kobbie Mainoo Runs the Track
Beats presents a high-energy commercial campaign featuring athlete Kobbie Mainoo. The project captures the subject navigating a series of urban landscapes, moving from concrete tunnels to historic brick railway arches. Produced by Somesuch with creative oversight from Homeground, the film utilizes dynamic tracking shots and slow motion to center the narrative on athletic movement. The aesthetic is defined by desaturated, cool-toned color grading that contrasts with the prominent orange of the featured headphones. This cinematic, live-action piece emphasizes a focused, gritty visual style.
Beats · Meet Vear
Beats presents 'Meet Vear,' an animated commercial spot that integrates stop motion character design into miniature, highly detailed domestic settings. The project features fuzzy creature characters interacting with the Beats pill speaker, navigating domestic environments like kitchens and living rooms. Produced by BOL Production House, the narrative employs dynamic camera movements to anchor the animation within a live-action technique framework. The playfulness of the characters is framed by clean, bright lighting that emphasizes the tactile nature of the production.
Beats · Meet Vear
Beats presents 'Meet Vear,' a commercial animation centered on a whimsical, cream-colored character interacting with the brand's pill-shaped speaker range. The campaign moves between black, red, and gold colorways, setting the products against a minimalist backdrop. Produced by BOL Production House, the spot utilizes a clean, rhythmic aesthetic. The animation blends character-driven movement with high-contrast lighting to highlight the design of the hardware.
Beats · Burn Bright
Beats captures the intensity of athletic training in 'Burn Bright,' a commercial film that highlights the focus required for high-performance sports. The production channels a cinematic, low-key aesthetic, utilizing high-contrast lighting to underscore the precise movements of a cricket player in a moody, shadow-heavy setting. Developed by agency Homeground with production support from Colossale, the piece leans into high-speed action and tight, emotive portraiture. The film serves as a study in athleticism, punctuated by the sharp visuals of the brand's wireless earphones integrated into the training sequence.
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