JBL
Featured JBL projects
This week's top JBL projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
JBL · Tour Pro 3
JBL showcases the Tour Pro 3 in this commercial campaign, capturing the device within a dynamic urban landscape. Produced by Park Pictures with production service from 24/7 Portugal, the narrative moves through architectural colonnades, outdoor seating areas, and active construction zones to place the product in a real-world, high-energy environment. The spot utilizes live-action techniques and cinematic camera angles, relying on natural lighting to maintain a clean, grounded aesthetic. The edit balances the movement of pedestrian activity with close-up product presentation to highlight the brand's contemporary positioning.
JBL · Giannis
JBL taps professional basketball player Giannis Antetokounmpo for this cinematic video project, exploring themes of athleticism through an introspective, atmospheric lens. The piece follows Antetokounmpo as he navigates moody indoor corridors and an empty gymnasium, creating a visual rhythm defined by shadow and light. Produced with a gritty, live-action technique, the film utilizes dramatic overhead glows and falling particulate elements to frame its subject. The composition leans into moody aesthetics, centering on Antetokounmpo in an environment that pairs high-contrast industrial spaces with a focused, cinematic narrative. Audio design for the project was provided by Vapor Music.
JBL · BLNKIT
JBL presents BLNKIT, a commercial film capturing the immersive experience of a gaming environment. The project leans into a moody aesthetic, utilizing low-key lighting to emphasize the glow of high-performance peripherals and screen interfaces. The film follows a gamer at his station, focusing on the intersection of virtual interaction and physical space. Through live-action technique, the production highlights the atmospheric quality of a dedicated gaming setup, balancing cool-toned shadows with warm background accents.
JBL · Made To Be Heard 3
JBL expands its Made To Be Heard 3 campaign with a vibrant commercial spot spotlighting the portability and output of its speaker technology. The film features a traffic officer performing an energetic dance sequence in a bustling urban environment, bridging professional precision with high-energy movement. Utilizing live-action technique, the commercial captures the subject amidst city traffic, emphasizing the product's integration into daily life. The production is characterized by a warm color palette and vertical formatting, placing the hardware in focus during the character’s performance. Creative contributions were provided by Havas CX, Havas New York, Havas Entertainment, and Havas UK. Additional support included production services by Robot and Horton Stephens, with post-production and VFX handled by Havas CX and ELMNTL, and sound design by Creative Outpost.
JBL · Made To Be Heard 2
JBL expands its Made To Be Heard campaign with a commercial film centered on connectivity and mobility. The piece follows a group of individuals navigating an urban rooftop on customized mobility scooters equipped with portable wireless speakers. Produced by A Running Commentary and Horton Stephens, the spot utilises dynamic drone footage to track the riders through a bright, sunlit cityscape. The production features a distinct visual aesthetic, leaning into a commercial and clean live-action technique to highlight the portability of the hardware. Creative development was handled by Havas CX, with media planning supported by Havas New York and Havas Entertainment. Additional contributions include post-production and VFX from Havas CX and ELMNTL, with sound design and music by Creative Outpost.
JBL · Made To Be Heard 4
JBL presents 'Made To Be Heard 4,' a commercial campaign showcasing the audio performance of their portable speakers within a casual, open-air residential setting. The film highlights the integration of sound into daily activities, featuring individuals dancing and relaxing on a lawn bathed in warm natural light. Produced with a focus on live-action techniques, the project captures energetic motion across a bright, outdoor environment. The creative team includes Havas CX on agency and creative duties, with post-production and VFX handled by Havas CX and ELMNTL. Additional support was provided by Havas New York and Havas Entertainment on media, while Creative Outpost managed the music and sound design.
JBL · Made To Be Heard 1
JBL presents a high-energy commercial for its portable audio line, capturing a group of young people on an outdoor urban sports court. The film centers on the intersection of sport and sound, featuring fast-paced, live-action footage of football play alongside the brand’s portable speaker. Produced by Horton Stephens, the spot utilizes a naturalistic handheld camera technique and brisk, kinetic editing. The warm, sunlit aesthetic highlights the athleticism of the scene, grounding the audio hardware in an active, real-world environment. Creative development was led by Havas UK, with additional production services provided by Robot and sound design by Creative Outpost.
JBL · Made To Be Heard 5
JBL’s campaign for 'Made To Be Heard 5' centers on a series of energetic, lifestyle-focused vignettes. The spot highlights the role of portable audio in residential outdoor settings, featuring individuals dancing and relaxing in a backyard environment. The production employs a warm, clean aesthetic, utilizing natural light to capture golden hour tones. These live-action sequences emphasize dynamic movement and casual social gatherings supported by the brand’s portable speaker line. The project was a collaborative effort with Havas CX, Havas New York, Havas Entertainment, and Havas UK handling creative and media duties. Production was managed by Horton Stephens, with A Running Commentary and Robot providing production service, while post-production and VFX were completed by Havas CX and ELMNTL, with sound design by Creative Outpost.
JBL · Pump Up The Volume
JBL presents 'Pump Up The Volume,' a cinematic commercial campaign that blends high-end art direction with an emphasis on rich, tactile aesthetics. The production moves through a series of rhythmic, stylized vignettes, set within warmly lit, vibrant interiors that draw on 1970s-inspired visual cues. The film features a diverse cast interacting with classic audio gear and vinyl records, using live-action techniques to emphasize texture and interior design. Creative and agency production was led by Havas Worldwide London, with music supervision provided by Sizzer.
JBL · Flip 7
This commercial campaign for the JBL Flip 7 highlights the portable speaker through an energetic, live-action production. Set on an urban rooftop, the film features a group of individuals riding mobility scooters, dressed in bold outerwear like leather jackets and animal prints to match the upbeat, high-energy tone of the spot. Produced by ROBOT, the work utilizes warm golden hour light to emphasize the vibrant color palette of the hardware against a cityscape backdrop. The narrative leans into dynamic outdoor movement to showcase the speaker as a portable, lifestyle-focused consumer electronics product.
JBL · Batting Practice
JBL features professional baseball player Aaron Judge in this commercial for their wireless headphones. The film follows Judge as he prepares for a game, transitioning from the quiet intensity of an outdoor training facility into a focused session at the batting cages. Created by the agency Translation, the work leans into a clean, live-action technique to capture the athlete's routine. The narrative uses an overcast, nostalgic aesthetic to ground the high-end audio branding, with original music and sound design provided by MAS-Music and Strategy.
JBL · Giannis "Greek Freak"
JBL taps professional basketball player Giannis Antetokounmpo for this high-energy commercial, bridging the worlds of elite athleticism and artistic precision. The film moves through an industrial training space, intercutting sequences of intense basketball drills with the rhythmic sculpting of stone. Utilizing a grainy, live-action technique, the project leans into natural illumination from backlit windows to ground the action. The production was developed in partnership with agency Doner, featuring music and sound design by Yessian Music.
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