NEST
Featured NEST projects
This week's top NEST projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
NEST · NEST Something Tropical
NEST highlights its Something Tropical fragrance collection through this commercial campaign featuring a series of still vignettes and dynamic product sequences. The work showcases scented candles and reed diffusers set against fresh mango, passion fruit, and hibiscus florals. With agency and creative direction by James McClintock, the project utilizes warm pink and peach lighting to define the aesthetic. Post-production and VFX were managed by Consulate and James McClintock.
NEST · Statue
NEST highlights the role of domestic security in preserving personal environments with this commercial video, "Statue." The piece focuses on a collection of cultural mementos and travel souvenirs, including carved figurines and framed photography, within a residential setting. The production employs a cinematic live-action technique, utilizing warm lighting against wooden paneling to frame the home as a space for memory. Music and Strategy provided music and sound supervision for the project, which centres on the integration of monitoring technology within the home.
NEST · Dog
This commercial spot for NEST highlights the brand's security technology within a domestic environment. The piece uses live-action technique to capture a relaxed domestic scene, focusing on a French bulldog resting in a sunlit living room. The horizontal film features warm lighting and interior styling, integrating the security hardware into the background of a residential space. Audio is provided by MAS-Music and Strategy.
NEST · Voyages
The Voyages campaign for NEST New York showcases the brand's premium fragrance and home scent collections through a series of polished, atmospheric product vignettes. The commercial highlights signature editions including Rose Sublime, Tempting Tonka, Oud Mystique, and Opulent Osmanthus, focusing on the intricate botanical illustrations and glass craftsmanship of the packaging. Utilizing 3D render / CGI techniques, the production employs smooth camera movements to navigate the studio-lit environment. The visual treatment emphasizes clean composition and depth, using soft glowing candlelight and light reflections to frame the fragrance bottles and candles as high-end design objects. The project was developed by NEST Fragrances LLC with post-production and visual effects provided by Consulate.
NEST · Crème De Clementine
The campaign for NEST fragrance Crème De Clementine introduces a series of sun-drenched visuals that lean into a tactile, sensory aesthetic. The project, captured in a vertical commercial format, highlights the interplay between frozen dessert motifs and the brand’s illustrative perfume bottle design. The live-action technique utilized throughout the production emphasizes warmth, with sequences featuring melting popsicles and liquid pours that mirror the scent's profile. Post-production and sound design were handled by Eido Color and Consulate, respectively, to maintain the clean, vibrant atmosphere across the campaign assets.
NEST · NEST Vanila Bourbon
This commercial campaign for the NEST Vanila Bourbon fragrance focuses on the tactile and sensory elements of the product through an art-directed lens. The visual narrative channels a minimalist aesthetic, pairing close-up beauty shots of the application process with detailed framings of the glass packaging. The execution leans into a warm, amber-toned palette, utilizing abstract liquid textures and light play to ground the fragrance in an intimate setting. Developed by NEST, the piece employs a clean visual approach to highlight the design details of the bottle. Eido Color handled post-production and VFX, while Consulate provided music and sound design.
NEST · Robots
This commercial spot for Nest, titled Robots, contrasts a collection of vintage tin toys with modern home security technology. The film captures an array of wind-up mechanical figures arranged on wooden shelves, using warm cinematic lighting to highlight intricate metallic textures and nostalgic details. Interspersed among the collectibles, a white Nest security camera provides a sharp, minimalist counterpoint to the vintage assembly. The production leans into a live-action technique, accompanied by a custom soundscape composed by MAS-Music and Strategy to emphasize a balance between home character and technical protection.
NEST · Your Everything
NEST explores intimate domestic life through a series of observational vignettes in the "Your Everything" commercial. The project highlights personal collections, household items, and individual memories within cozy home environments. Utilizing a cinematic documentary style, the piece leans into a reflective atmosphere. The execution employs soft natural lighting and gentle camera movements to frame these everyday domestic moments, supported by music and sound design from MAS-Music and Strategy.
NEST · Treehouse
NEST explores themes of childhood discovery in the commercial project Treehouse. The film captures a young protagonist navigating an elevated wooden structure, focusing on the interplay between the rustic interior and the surrounding forest landscape. Utilizing live-action technique, the production leans into a nostalgic aesthetic, supported by natural daylight and dynamic cinematography. Sound design and composition for the project were provided by MAS-Music and Strategy.
NEST · Simple
The 'Simple' project for Nest introduces the smart learning thermostat, detailing its role within the connected home ecosystem. The commercial film tracks the device's interaction through both its physical circular interface and mobile application control, emphasizing a user-centric approach to household climate management. Executing with a clean aesthetic and live-action technique, the spot transitions between domestic interiors and external environments to showcase remote temperature adjustment. The visual narrative relies on soft natural lighting to articulate the integration of the thermostat into daily life, while integrated promotional end cards highlight specific rebate and partnership details. Audio support for the film was provided by MAS-Music and Strategy.
NEST · Safe
Nest explores the concept of daily protection in its 'Safe' commercial, showcasing the moments of care that define family life. The film follows a young child through a series of everyday activities, transitioning between active outdoor settings and quiet indoor environments to establish a sense of continuity and security. The narrative bridges the gap between active play and home safety, leading to the installation of the Nest Protect smoke and carbon monoxide alarm. Executed with a clean, live-action technique, the film utilizes natural light and a warm color palette to maintain an accessible, reassuring tone throughout. Sound design for the project was provided by MAS-Music and Strategy.
NEST · Record
Nest introduces a commercial spot for Record, a film highlighting the tactile experience of analog music consumption. The narrative follows a young protagonist curating her vinyl collection within a domestic setting, emphasizing an intimate connection to audio equipment and high-fidelity sound. The project utilizes a live-action technique, captured in a clean, horizontal frame that leans into warm natural lighting. The visual story is supported by a bespoke sonic identity developed by MAS-Music and Strategy, who provided the music and sound design for the piece.
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