Samsung explores consumer transition in this hero film, 'Switchers.' The campaign utilizes a group therapy setting to address the common anxieties surrounding brand migration within the smartphone market, specifically highlighting the foldables category.
Produced by Chromista, the project features a cinematic live-action technique set within a contemporary, moody interior. The visual narrative is supported by post-production work from Color Collective and sound design by Sonic Union, with editorial services provided by Cabin Edit.
