Samsung
Switchers - Hero Film
Brand
ProjectSwitchers - Hero Film
Date
Sep 2026
Description
Samsung explores consumer transition in this hero film, 'Switchers.' The campaign utilizes a group therapy setting to address the common anxieties surrounding brand migration within the smartphone market, specifically highlighting the foldables category. Produced by Chromista, the project features a cinematic live-action technique set within a contemporary, moody interior. The visual narrative is supported by post-production work from Color Collective and sound design by Sonic Union, with editorial services provided by Cabin Edit.
Style
Horizontal, Commercial, Cinematic, Moody
Industries
Consumer Electronics
Color
Navy
Beige
Charcoal
Background
Living Room
Context
TVC / TV Commercial
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