LG: "Care Instructions - Washer"
Brand
Date
Oct 2026
Description
This commercial spot for LG focuses on the user experience of household laundry management within a domestic setting. Featuring a narrative centered on the complexities of garment care, the film highlights the integration of AI-driven technology into daily routines. The production, created by TBWA\Chiat\Day NY, utilizes a live-action technique and natural light to maintain a grounded, everyday aesthetic. The project features creative direction by Julie Nichols and Jennie Armon, with production management by Anna Garcia Lascurain and a soundscape composed by Julie Nichols at Squeak E Clean Studios.
Style
Horizontal, Commercial
Techniques
Natural light
Industries
Consumer Electronics
Color
Navy
Off-White
Beige
Background
Kitchen
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.