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BrandZara
ProjectStudio Collection Fall 2024 Ad Campaign
An illuminated outdoor billboard displaying a Zara fashion campaign ad against a dark night sky.

Zara Studio Collection Fall 2024 Ad Campaign 2024

Associated creatives

Baron & Baron
Baron & BaronAgency
Fabien Baron
Fabien BaronCreative Director
Steven Meisel
Steven MeiselPhotographer
Haojie Qi
Haojie QiModels
Lulu Tenney
Lulu TenneyModels
Mona Tougaard
Mona TougaardModels
Penelope Ternes
Penelope TernesModels
and Sascha Rajasalu
and Sascha RajasaluModels
Karl Templer
Karl TemplerStylist
Guido Palau
Guido PalauHair
Pat McGrath
Pat McGrathMakeup
Mary Howard
Mary HowardSet Designer
Ashley Brokaw
Ashley BrokawCasting Director
Philippe LeSourd
Philippe LeSourdDirector of Photography
PRODn Art + Commerce
PRODn Art + CommerceProduction

Tags

zara billboard adzara ad campaignoutdoor billboardzara campaignbillboard at night

Description

An illuminated outdoor billboard displays the Zara Studio Collection Fall 2024 ad campaign against a twilight sky. The billboard features a high-contrast black-and-white fashion image of a model wearing an asymmetric black dress with a textured sleeve and a prominent bow headpiece, alongside the distinctive Zara logo. Below the billboard, a paved road stretches across a dark landscape under a starry horizon. The campaign was directed by Fabien Baron, photographed by Steven Meisel, and styled by Karl Templer.

Style

Horizontal, Commercial, Desaturated, Monochrome

Industries

Luxury Fashion Houses

Background

Night Sky

Context

Out of Home (OOH)