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BrandZara
ProjectStudio Collection Fall 2024 Ad Campaign
Monochrome low-angle shot of a towering billboard featuring a model in a structured black coat framed by high-rise city buildings.

Zara Studio Collection Fall 2024 Ad Campaign 2024

Associated creatives

Baron & Baron
Baron & BaronAgency
Fabien Baron
Fabien BaronCreative Director
Steven Meisel
Steven MeiselPhotographer
Haojie Qi
Haojie QiModels
Lulu Tenney
Lulu TenneyModels
Mona Tougaard
Mona TougaardModels
Penelope Ternes
Penelope TernesModels
and Sascha Rajasalu
and Sascha RajasaluModels
Karl Templer
Karl TemplerStylist
Guido Palau
Guido PalauHair
Pat McGrath
Pat McGrathMakeup
Mary Howard
Mary HowardSet Designer
Ashley Brokaw
Ashley BrokawCasting Director
Philippe LeSourd
Philippe LeSourdDirector of Photography
PRODn Art + Commerce
PRODn Art + CommerceProduction

Tags

fashion billboardbillboardfashion campaignzara campaignmodel in structured coatstructured coatblack coatsculptural headpiece

Description

This monochrome image captures a towering outdoor fashion billboard framed by towering urban skyscrapers from a dramatic low angle. The central billboard displays a campaign portrait from the Zara Studio Collection Fall 2024 ad campaign, photographed by Steven Meisel with creative direction by Fabien Baron. The prominent model wears a sharply tailored dark coat and a stylized sculptural headpiece against a bright backdrop. The surrounding architecture features sharp geometric lines, vertical window patterns, and stark high-contrast lighting typical of metropolitan canyon settings. The campaign logo is clearly visible in the lower right corner of the billboard structure.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

High Street Fashion

Color

Jet Black (50%)
Pure White (50%)

Background

Street

Context

Advertising Campaign, Out of Home (OOH)