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  • ·Zara Studio Collection Fall 2024 Ad Campaign Billboard
BrandZara
ProjectStudio Collection Fall 2024 Ad Campaign
A large illuminated billboard on a city street at night displaying a Zara fashion advertisement featuring a model in black trousers and fur jacket.

Zara Studio Collection Fall 2024 Ad Campaign 2024

Associated creatives

Baron & Baron
Baron & BaronAgency
Fabien Baron
Fabien BaronCreative Director
Steven Meisel
Steven MeiselPhotographer
Haojie Qi
Haojie QiModels
Lulu Tenney
Lulu TenneyModels
Mona Tougaard
Mona TougaardModels
Penelope Ternes
Penelope TernesModels
and Sascha Rajasalu
and Sascha RajasaluModels
Karl Templer
Karl TemplerStylist
Guido Palau
Guido PalauHair
Pat McGrath
Pat McGrathMakeup
Mary Howard
Mary HowardSet Designer
Ashley Brokaw
Ashley BrokawCasting Director
Philippe LeSourd
Philippe LeSourdDirector of Photography
PRODn Art + Commerce
PRODn Art + CommerceProduction

Tags

zara ad campaign billboardzara billboardadvertising billboardzara logobillboard on city streetoutdoor advertisingzara ad

Description

This image for the Zara Studio Collection Fall 2024 ad campaign features a large illuminated advertising billboard mounted on a dark urban building exterior at night. The digital screen displays a monochrome fashion photograph featuring a model wearing wide-leg black trousers, a textured dark top, and a distinctive hat, alongside the bold Zara brand logo. In the foreground, a quiet city street gleams under the glow of a streetlamp, with a car parked along the curb. The composition contrasts the bright, minimalist commercial display with the moody, atmospheric nighttime urban environment. Created with creative direction by Fabien Baron and photography by Steven Meisel, the campaign captures a sleek editorial aesthetic.

Style

Horizontal, Commercial, Moody, Monochrome

Industries

High Street Fashion

Color

Jet Black (50%)
Pure White (50%)

Background

Street

Context

Out of Home (OOH)