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Large illuminated outdoor billboard at night displaying black and white fashion campaign imagery for Zara.

Zara Studio Collection Fall 2024 Ad Campaign 2024

About

A large illuminated outdoor advertising billboard stands against a dark night sky above a wet roadway. The billboard displays high-contrast black and white campaign imagery for Zara from the Studio Collection Fall 2024 project. The photography features models wearing dark structured apparel against a luminous backdrop, captured by Steven Meisel with creative direction by Fabien Baron. The night scene creates dramatic contrast around the brightly lit display structure.

Brand

Zara

Project

Zara Studio Collection Fall 2024 Ad Campaign 2024

Keywords

outdoor billboardbillboard at nightilluminated billboardadvertising billboardzara billboard

Credits

Baron & Baron
Agency
Fabien Baron
Creative Director
Steven Meisel
Photographer
Haojie Qi
Models
Lulu Tenney
Models

Styles

HorizontalCommercialMonochromeClean

Industries

Luxury Fashion Houses

Background

Night Sky

Context

Out of Home (OOH)
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