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BrandZara
ProjectStudio Collection Fall 2024 Ad Campaign
Large illuminated outdoor billboard at night displaying black and white fashion campaign imagery for Zara.

Zara Studio Collection Fall 2024 Ad Campaign 2024

Associated creatives

Baron & Baron
Baron & BaronAgency
Fabien Baron
Fabien BaronCreative Director
Steven Meisel
Steven MeiselPhotographer
Haojie Qi
Haojie QiModels
Lulu Tenney
Lulu TenneyModels
Mona Tougaard
Mona TougaardModels
Penelope Ternes
Penelope TernesModels
and Sascha Rajasalu
and Sascha RajasaluModels
Karl Templer
Karl TemplerStylist
Guido Palau
Guido PalauHair
Pat McGrath
Pat McGrathMakeup
Mary Howard
Mary HowardSet Designer
Ashley Brokaw
Ashley BrokawCasting Director
Philippe LeSourd
Philippe LeSourdDirector of Photography
PRODn Art + Commerce
PRODn Art + CommerceProduction

Tags

outdoor billboardbillboard at nightilluminated billboardadvertising billboardzara billboard

Description

A large illuminated outdoor advertising billboard stands against a dark night sky above a wet roadway. The billboard displays high-contrast black and white campaign imagery for Zara from the Studio Collection Fall 2024 project. The photography features models wearing dark structured apparel against a luminous backdrop, captured by Steven Meisel with creative direction by Fabien Baron. The night scene creates dramatic contrast around the brightly lit display structure.

Style

Horizontal, Commercial, Monochrome, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Pure White (30%)

Background

Night Sky

Context

Out of Home (OOH)