Oroton Spring 2019

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This image captures an illuminated outdoor advertising display for the Oroton Spring campaign, positioned within a Melbourne tram stop shelter. The backlit advertising screen features a model viewed from behind, wearing a structured tan coat layered with a red and white plaid shirt and a matching plaid bucket hat. Bold white typography displaying the Oroton brand name is centered across the composition. The surrounding transit shelter exhibits urban architectural details, with overhead signage indicating a tram stop and public transport information panels.