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Brand
Oroton
ProjectSpring
Back view of model wearing a plaid hat and coat with an Oroton logo displayed inside a illuminated tram stop advertisement.

Oroton Spring 2019

Associated creatives

Simon Lekias
Simon LekiasPhotographer
Vanessa Axente
Vanessa AxenteTalent
Sophie Holt
Sophie HoltCreative Director
Caterina Scardino
Caterina ScardinoFashion Stylist
Dave Mckelvey
Dave MckelveyVideographer

Tags

advertising displayadvertising light boxtram stop displaymodel in plaid hatplaid hatmodel in coattan coatplaid sleevesOroton branding

Description

This image captures an outdoor advertising display for the Oroton Spring project, photographed by Justin Woo with creative direction by Sophie Holt and styling by Caterina Scardino featuring talent Vanessa Axente. An illuminated vertical light box at a Melbourne tram stop showcases a back view of a model wearing a distinctive red plaid hat and matching patterned sleeves layered over a tan coat. The bold Oroton brand typography is centered directly across the model, with a small logo and website URL positioned at the bottom. The advertising display is set into a modern metallic transit shelter structure under natural daylight conditions.

Style

Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Context

Out of Home (OOH)