Oroton Spring 2019

About

A row of illuminated digital advertising screens lines a city sidewalk inside outdoor bus shelters, displaying fashion campaign posters for Oroton under the Spring project. The vertical displays feature studio shots of models wearing plaid patterned outerwear and trench coats, with bold white typography reading Oroton. In the background on the left, a man in a purple button-down shirt and grey trousers walks along the concrete footpath beside a street. Natural daylight illuminates the urban environment, captured with a street-level perspective.