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Monochrome billboard ad featuring multiple models in white blouses and black trousers under a cloudy sky.

Zara Studio Collection Fall 2024 Ad Campaign 2024

About

This monochrome fashion advertisement for Zara's Studio Collection Fall 2024 campaign is displayed on a wide city billboard under a dramatic, cloudy sky. Photographed by Steven Meisel with creative direction by Fabien Baron, the campaign features models including Lulu Tenney, Mona Tougaard, and others styled by Karl Templer in striking white blouses and black trousers with sculptural silhouettes. The high-contrast black-and-white composition highlights clean architectural lines, bold expressions, and sophisticated styling.

Brand

Zara

Project

Zara Studio Collection Fall 2024 Ad Campaign 2024

Keywords

monochrome fashion advertisementfashion advertisementbillboard adzara ad campaignmodels in white blouseswhite blouseblack trousersfashion model

Credits

Baron & Baron
Agency
Fabien Baron
Creative Director
Steven Meisel
Photographer
Haojie Qi
Models
Lulu Tenney
Models

Styles

EditorialHorizontalMonochromeClean

Techniques

Natural light

Industries

High Street Fashion

Background

Overcast Sky

Context

Advertising Campaign
Out of Home (OOH)
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