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  • ·Zara Studio Collection Fall 2024 Ad Campaign
BrandZara
ProjectStudio Collection Fall 2024 Ad Campaign
Monochrome billboard ad featuring multiple models in white blouses and black trousers under a cloudy sky.

Zara Studio Collection Fall 2024 Ad Campaign 2024

Associated creatives

Baron & Baron
Baron & BaronAgency
Fabien Baron
Fabien BaronCreative Director
Steven Meisel
Steven MeiselPhotographer
Haojie Qi
Haojie QiModels
Lulu Tenney
Lulu TenneyModels
Mona Tougaard
Mona TougaardModels
Penelope Ternes
Penelope TernesModels
and Sascha Rajasalu
and Sascha RajasaluModels
Karl Templer
Karl TemplerStylist
Guido Palau
Guido PalauHair
Pat McGrath
Pat McGrathMakeup
Mary Howard
Mary HowardSet Designer
Ashley Brokaw
Ashley BrokawCasting Director
Philippe LeSourd
Philippe LeSourdDirector of Photography
PRODn Art + Commerce
PRODn Art + CommerceProduction

Tags

monochrome fashion advertisementfashion advertisementbillboard adzara ad campaignmodels in white blouseswhite blouseblack trousersfashion model

Description

This monochrome fashion advertisement for Zara's Studio Collection Fall 2024 campaign is displayed on a wide city billboard under a dramatic, cloudy sky. Photographed by Steven Meisel with creative direction by Fabien Baron, the campaign features models including Lulu Tenney, Mona Tougaard, and others styled by Karl Templer in striking white blouses and black trousers with sculptural silhouettes. The high-contrast black-and-white composition highlights clean architectural lines, bold expressions, and sophisticated styling.

Style

Editorial, Horizontal, Monochrome, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (50%)
Jet Black (50%)

Background

Overcast Sky

Context

Advertising Campaign, Out of Home (OOH)