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  • ·Zara Studio Collection Fall 2024 Ad Campaign Billboard
BrandZara
ProjectStudio Collection Fall 2024 Ad Campaign
A large urban billboard displaying a black and white fashion advertisement of a model lying down against a sunset cityscape.

Zara Studio Collection Fall 2024 Ad Campaign 2024

Associated creatives

Baron & Baron
Baron & BaronAgency
Fabien Baron
Fabien BaronCreative Director
Steven Meisel
Steven MeiselPhotographer
Haojie Qi
Haojie QiModels
Lulu Tenney
Lulu TenneyModels
Mona Tougaard
Mona TougaardModels
Penelope Ternes
Penelope TernesModels
and Sascha Rajasalu
and Sascha RajasaluModels
Karl Templer
Karl TemplerStylist
Guido Palau
Guido PalauHair
Pat McGrath
Pat McGrathMakeup
Mary Howard
Mary HowardSet Designer
Ashley Brokaw
Ashley BrokawCasting Director
Philippe LeSourd
Philippe LeSourdDirector of Photography
PRODn Art + Commerce
PRODn Art + CommerceProduction

Tags

billboard adbillboardurban billboardfashion campaignadvertising displaycity skyline

Description

This image for the Zara Studio Collection Fall 2024 ad campaign, shot by Steven Meisel with creative direction by Fabien Baron, features a massive urban billboard overlooking a city skyline at dusk. The billboard displays a black and white fashion photograph of a model reclining in a draped garment and tall boots. The sky in the background shifts into a soft pink and purple twilight hue, illuminating surrounding skyscrapers. The composition highlights the scale of the outdoor advertisement within an architectural city environment.

Style

Editorial, Horizontal, Monochrome, Warm

Industries

Luxury Fashion Houses

Background

Street

Context

Out of Home (OOH)