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  • ·Zara Studio Collection Fall 2024 Ad Campaign by Steven Meisel
BrandZara
ProjectStudio Collection Fall 2024 Ad Campaign
Illuminated bus shelter at night displaying black and white fashion advertisements for Zara starring Mona Tougaard

Zara Studio Collection Fall 2024 Ad Campaign 2024

Associated creatives

Baron & Baron
Baron & BaronAgency
Fabien Baron
Fabien BaronCreative Director
Steven Meisel
Steven MeiselPhotographer
Haojie Qi
Haojie QiModels
Lulu Tenney
Lulu TenneyModels
Mona Tougaard
Mona TougaardModels
Penelope Ternes
Penelope TernesModels
and Sascha Rajasalu
and Sascha RajasaluModels
Karl Templer
Karl TemplerStylist
Guido Palau
Guido PalauHair
Pat McGrath
Pat McGrathMakeup
Mary Howard
Mary HowardSet Designer
Ashley Brokaw
Ashley BrokawCasting Director
Philippe LeSourd
Philippe LeSourdDirector of Photography
PRODn Art + Commerce
PRODn Art + CommerceProduction

Tags

zara ad campaignzara advertisingbus shelter advertisementoutdoor advertisingfashion advertisementmona tougaard portraitblack and white photography

Description

This photograph features an illuminated bus shelter at night displaying fashion advertisements for the Zara Studio Collection Fall 2024 campaign. The oversized backlit displays showcase black and white portraits and full-length shots of model Mona Tougaard wearing textured winter apparel and distinctive headwear. The surrounding urban street environment is cast in deep shadow with cool teal overhead lighting illuminating the shelter structure. Created by creative director Fabien Baron and photographer Steven Meisel, with styling by Karl Templer and set design by Mary Howard.

Style

Horizontal, Commercial, Monochrome, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Pure White (40%)

Background

Street

Context

Out of Home (OOH)