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BrandZara
ProjectStudio Collection Fall 2024 Ad Campaign
An outdoor billboard displaying a high-contrast black and white fashion advertisement against a bright blue sky.

Zara Studio Collection Fall 2024 Ad Campaign 2024

Associated creatives

Baron & Baron
Baron & BaronAgency
Fabien Baron
Fabien BaronCreative Director
Steven Meisel
Steven MeiselPhotographer
Haojie Qi
Haojie QiModels
Lulu Tenney
Lulu TenneyModels
Mona Tougaard
Mona TougaardModels
Penelope Ternes
Penelope TernesModels
and Sascha Rajasalu
and Sascha RajasaluModels
Karl Templer
Karl TemplerStylist
Guido Palau
Guido PalauHair
Pat McGrath
Pat McGrathMakeup
Mary Howard
Mary HowardSet Designer
Ashley Brokaw
Ashley BrokawCasting Director
Philippe LeSourd
Philippe LeSourdDirector of Photography
PRODn Art + Commerce
PRODn Art + CommerceProduction

Tags

billboard adbillboardfashion campaign billboardoutdoor billboardfashion advertisement

Description

An outdoor billboard is mounted on structural supports under a clear, bright blue sky, displaying a large black and white fashion advertisement. The advertisement within the billboard features multiple figures wearing dark sculptural dresses and headwear against a neutral studio backdrop. The image is captured from a straight-on perspective, highlighting the scale of the billboard against the atmospheric sky. Metal poles and street light fixtures frame the lower portion of the composition. The project is Zara's Studio Collection Fall 2024 Ad Campaign, photographed by Steven Meisel with creative direction by Fabien Baron.

Style

Documentary, Horizontal, Monochrome, Clean

Industries

Designer Fashion

Background

Clear Sky

Context

Out of Home (OOH)