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  • ·Zara Studio Fall 2024 Ad Campaign Billboard Display
BrandZara
ProjectStudio Collection Fall 2024 Ad Campaign
Three large backlit fashion billboard posters displaying a model in a tailored suit in a concrete parking garage

Zara Studio Collection Fall 2024 Ad Campaign 2024

Associated creatives

Baron & Baron
Baron & BaronAgency
Fabien Baron
Fabien BaronCreative Director
Steven Meisel
Steven MeiselPhotographer
Haojie Qi
Haojie QiModels
Lulu Tenney
Lulu TenneyModels
Mona Tougaard
Mona TougaardModels
Penelope Ternes
Penelope TernesModels
and Sascha Rajasalu
and Sascha RajasaluModels
Karl Templer
Karl TemplerStylist
Guido Palau
Guido PalauHair
Pat McGrath
Pat McGrathMakeup
Mary Howard
Mary HowardSet Designer
Ashley Brokaw
Ashley BrokawCasting Director
Philippe LeSourd
Philippe LeSourdDirector of Photography
PRODn Art + Commerce
PRODn Art + CommerceProduction

Tags

fashion billboardbillboard displayfashion campaignzara campaignbillboardadvertising display

Description

This image showcases the Zara Studio Fall 2024 ad campaign, featuring three large backlit fashion billboards mounted on a concrete wall inside an underground parking garage. The campaign imagery, captured by photographer Steven Meisel and art directed by Fabien Baron, displays models posing in tailored structural outerwear against light backgrounds. The central panel prominently features the Zara brand logo in white typography against a seamless backdrop. Overhead fluorescent strip lights illuminate the concrete ceiling and floor of the garage setting, creating a stark urban juxtaposition to the high-fashion imagery.

Style

Editorial, Horizontal, Monochrome, Clean

Industries

Luxury Fashion Houses

Color

Charcoal (60%)
Pure White (40%)

Background

Carpark

Context

Out of Home (OOH)