BrandZara
Zara Studio Collection Fall 2024 Ad Campaign 2024
Associated creatives
Baron & BaronAgency
Fabien BaronCreative Director
Steven MeiselPhotographer
Haojie QiModels
Lulu TenneyModels
Mona TougaardModels
Penelope TernesModels
and Sascha RajasaluModels
Karl TemplerStylist
Guido PalauHair
Pat McGrathMakeup
Mary HowardSet Designer
Ashley BrokawCasting Director
Philippe LeSourdDirector of Photography
PRODn Art + CommerceProduction
Tags
Description
This monochrome fashion ad campaign image for Zara's Studio Collection Fall 2024 was photographed by Steven Meisel with creative direction by Fabien Baron. The composition displays multiple high-contrast panels featuring models dressed in sculptural black coats with dramatic high collars and tall boots, set against a neutral backdrop. Shot outdoors at night, street elements such as a pole and signage frame the lower right portion of the scene, contrasting the crisp studio style with an urban night environment. The lighting is sharp and high-key on the subjects, creating stark shadows and a powerful graphic quality.
Style
Editorial, Horizontal, Monochrome, Clean
Industries
Luxury Fashion Houses
Event
Fashion Week
Color
Jet Black (70%)
Light Grey (30%)
Background
Street
Context
Advertising Campaign, Out of Home (OOH)