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  • ·Zara Studio Collection Fall 2024 Ad Campaign Billboard
BrandZara
ProjectStudio Collection Fall 2024 Ad Campaign
A large outdoor advertising billboard at dusk displaying a high-contrast black and white fashion portrait for Zara with structural apparel.

Zara Studio Collection Fall 2024 Ad Campaign 2024

Associated creatives

Baron & Baron
Baron & BaronAgency
Fabien Baron
Fabien BaronCreative Director
Steven Meisel
Steven MeiselPhotographer
Haojie Qi
Haojie QiModels
Lulu Tenney
Lulu TenneyModels
Mona Tougaard
Mona TougaardModels
Penelope Ternes
Penelope TernesModels
and Sascha Rajasalu
and Sascha RajasaluModels
Karl Templer
Karl TemplerStylist
Guido Palau
Guido PalauHair
Pat McGrath
Pat McGrathMakeup
Mary Howard
Mary HowardSet Designer
Ashley Brokaw
Ashley BrokawCasting Director
Philippe LeSourd
Philippe LeSourdDirector of Photography
PRODn Art + Commerce
PRODn Art + CommerceProduction

Tags

outdoor billboardadvertising billboardbillboardzara billboardfashion campaign billboard

Description

An outdoor advertising billboard is mounted on a tall structural support tower against a deep twilight sky, illuminated by overhead floodlights. The massive display features a high-contrast black and white fashion photograph for Zara, showing a model posed in sculptural dark attire with distinctive styling. The bold ZARA logotype appears prominently in white across the lower portion of the image. The surrounding atmosphere is dim, allowing the lit billboard to stand out as the primary visual focus. This piece forms part of the Studio Collection Fall 2024 ad campaign, with creative direction by Fabien Baron and photography by Steven Meisel.

Style

Vertical, Commercial, Monochrome, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Pure White (30%)

Background

Night Sky

Context

Out of Home (OOH)