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  • ·Zara Studio Collection Fall 2024 Campaign Billboards
BrandZara
ProjectStudio Collection Fall 2024 Ad Campaign
A large fashion billboard displaying black and white portraits of a model in a black outfit inside a green tiled subway station.

Zara Studio Collection Fall 2024 Ad Campaign 2024

Associated creatives

Baron & Baron
Baron & BaronAgency
Fabien Baron
Fabien BaronCreative Director
Steven Meisel
Steven MeiselPhotographer
Haojie Qi
Haojie QiModels
Lulu Tenney
Lulu TenneyModels
Mona Tougaard
Mona TougaardModels
Penelope Ternes
Penelope TernesModels
and Sascha Rajasalu
and Sascha RajasaluModels
Karl Templer
Karl TemplerStylist
Guido Palau
Guido PalauHair
Pat McGrath
Pat McGrathMakeup
Mary Howard
Mary HowardSet Designer
Ashley Brokaw
Ashley BrokawCasting Director
Philippe LeSourd
Philippe LeSourdDirector of Photography
PRODn Art + Commerce
PRODn Art + CommerceProduction

Tags

fashion billboardbillboard adfashion campaignadvertising displaysubway station advertisement

Description

This image captures a large framed advertising billboard mounted on a teal-green tiled wall inside a public transit station, likely a subway or underground platform. The billboard displays high-contrast black-and-white fashion photography featuring models wearing structured black garments. On the left side of the display, a full-length shot shows a model standing with hands in pockets against a plain studio backdrop. On the right, a tight close-up portrait emphasizes dramatic makeup and dark sculptural apparel. The surrounding environment features polished ceramic tiles illuminated by an ambient, cool-toned greenish light, with security cameras mounted near the ceiling framing the display.

Style

Horizontal, Commercial, Monochrome, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (50%)

Background

Hotel

Context

Out of Home (OOH)