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  • ·Zara Studio Collection Fall 2024 Ad Campaign by Steven Meisel
BrandZara
ProjectStudio Collection Fall 2024 Ad Campaign
Monochrome billboard showing a close-up portrait and a full-length shot of a model in black fashion attire

Zara Studio Collection Fall 2024 Ad Campaign 2024

Associated creatives

Baron & Baron
Baron & BaronAgency
Fabien Baron
Fabien BaronCreative Director
Steven Meisel
Steven MeiselPhotographer
Haojie Qi
Haojie QiModels
Lulu Tenney
Lulu TenneyModels
Mona Tougaard
Mona TougaardModels
Penelope Ternes
Penelope TernesModels
and Sascha Rajasalu
and Sascha RajasaluModels
Karl Templer
Karl TemplerStylist
Guido Palau
Guido PalauHair
Pat McGrath
Pat McGrathMakeup
Mary Howard
Mary HowardSet Designer
Ashley Brokaw
Ashley BrokawCasting Director
Philippe LeSourd
Philippe LeSourdDirector of Photography
PRODn Art + Commerce
PRODn Art + CommerceProduction

Tags

outdoor billboard displaybillboard displaybillboardfashion ad campaignad campaignmonochrome fashion portraitmonochrome portraitfashion portrait

Description

This image from the Zara Studio Collection Fall 2024 ad campaign, photographed by Steven Meisel with creative direction by Fabien Baron, features a large outdoor billboard displaying high-fashion monochrome imagery against an overcast sky. The billboard structure is mounted on scaffolding with visible construction cranes in the background. The displayed fashion photography showcases striking portraits and full-length poses of models styled by Karl Templer in elegant black garments with dramatic headwear. The lighting is clean and sharp, emphasizing the high-contrast tones of the campaign imagery.

Style

Editorial, Horizontal, Monochrome, Clean

Industries

High Street Fashion

Color

Jet Black (50%)
Pure White (50%)

Background

Overcast Sky

Context

Advertising Campaign