Gucci Gucci 'The Primavera' 2026 Ad Campaign 2026

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Xiao Zhan reclines across an ornate wooden vintage sofa upholstered in emerald green fabric for the Gucci 'The Primavera' 2026 advertising campaign photographed by Michal Chelbin. He wears a black short-sleeved top paired with high-shine gold metallic trousers and black polished dress shoes, resting against a patterned gold damask cushion. A Gucci monogram shoulder bag hangs from the carved wooden sofa armrest. The composition is set upon an intricate floral Persian-style rug against a painted pastoral landscape backdrop depicting rolling green hills and trees under soft studio lighting. Prominent white 'GUCCI' typography is overlaid across the center of the frame.