Gucci Gucci 'The Primavera' 2026 Ad Campaign 2026

Description

Xiao Zhan reclines across an ornate wooden vintage sofa upholstered in emerald green fabric for the Gucci 'The Primavera' 2026 advertising campaign photographed by Michal Chelbin. He wears a black short-sleeved top paired with high-shine gold metallic trousers and black polished dress shoes, resting against a patterned gold damask cushion. A Gucci monogram shoulder bag hangs from the carved wooden sofa armrest. The composition is set upon an intricate floral Persian-style rug against a painted pastoral landscape backdrop depicting rolling green hills and trees under soft studio lighting. Prominent white 'GUCCI' typography is overlaid across the center of the frame.

Style

Commercial, Square, Warm

Techniques

Soft Light, Typography

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign