Home
·Media
·Gucci The Primavera 2026 Ningning Ad Campaign

Brand

ProjectGucci 'The Primavera' 2026 Ad Campaign

Ningning reclining on an antique floral chaise longue in a black lace jumpsuit against a pink wall for Gucci.

Gucci Gucci 'The Primavera' 2026 Ad Campaign 2026

Associated creatives

DemnaGucci Creative Director

Riccardo ZanolaArt Director

Michal ChelbinPhotographer

Johan RenckDirector

Alex ConsaniCast

Lee Young-aeCast

Shawn MendesCast

Marie ChaixStylist

Anthony TurnerHair

Sam VisserMakeup

Piergiorgio Del MoroCasting Director

Tags

ningning ningning gucci woman reclining on sofa woman in black lace black lace jumpsuit black lace bodysuit lace bodysuit floral chaise longue vintage floral sofa floral sofa

Description

A campaign image for Gucci 'The Primavera' 2026 featuring Ningning reclining across an antique floral tufted chaise longue. She wears a semi-sheer black lace bodysuit with long sleeves, styled with dramatic dark eye makeup and textured dark hair. The scene is set against a muted pink wall and dark blue carpeting, overlaid with a prominent white serif Gucci logo.