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BrandGucci
ProjectGucci 'The Primavera' 2026 Ad Campaign
Ningning reclining on an antique floral chaise longue in a black lace jumpsuit against a pink wall for Gucci.

Gucci Gucci 'The Primavera' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Michal Chelbin
Michal ChelbinPhotographer
Johan Renck
Johan RenckDirector
Kate Moss
Kate MossCast
Xiao Zhan
Xiao ZhanCast
Jin
JinCast
NINGNING
NINGNINGCast
Tom Brady
Tom BradyCast
Alex Consani
Alex ConsaniCast
EsDeeKid
EsDeeKidCast
Lee Young-ae
Lee Young-aeCast
Shawn Mendes
Shawn MendesCast
Rico Nasty
Rico NastyCast
Tarzzan
TarzzanCast
Marie Chaix
Marie ChaixStylist
Anthony Turner
Anthony TurnerHair
Sam Visser
Sam VisserMakeup
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director

Tags

ningningningning gucciwoman reclining on sofawoman in black laceblack lace jumpsuitblack lace bodysuitlace bodysuitfloral chaise longuevintage floral sofafloral sofa

Description

A campaign image for Gucci 'The Primavera' 2026 featuring Ningning reclining across an antique floral tufted chaise longue. She wears a semi-sheer black lace bodysuit with long sleeves, styled with dramatic dark eye makeup and textured dark hair. The scene is set against a muted pink wall and dark blue carpeting, overlaid with a prominent white serif Gucci logo.

Style

Commercial, Square, Moody

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Jet Black (80%)

Background

Set-dressed

Context

Advertising Campaign