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Model wearing a beige fur stole, black leather top, and blue jeans, holding a black Gucci handbag against a muted blue backdrop.

Gucci Gucci 'The Primavera' 2026 Ad Campaign 2026

About

A portrait from the Gucci 'The Primavera' 2026 advertising campaign featuring a model posed against a cool grey-blue textured backdrop. The subject wears a plush beige fur wrap layered over a sleek black leather top, styled with faded blue denim jeans and a wide black leather belt. In hand is a structured black leather handbag adorned with gold horsebit hardware. Centered across the image is prominent white Gucci logo typography.

Brand

Gucci

Project

Gucci Gucci 'The Primavera' 2026 Ad Campaign 2026

Keywords

black leather gucci handbagblack leather handbaggucci handbagblack handbagbeige fur stolefur stoleblack leather topleather topblue denim jeansblue jeanseast asian womanwoman holding handbag

Credits

Demna
Gucci Creative Director
Riccardo Zanola
Art Director
Michal Chelbin
Photographer
Johan Renck
Director
Kate Moss
Cast

Styles

CommercialSquare

Techniques

TypographySoft Light

Industries

Luxury Fashion Houses

Background

Textured Backdrop

Context

Advertising Campaign