BrandGucci
Gucci Gucci 'The Primavera' 2026 Ad Campaign 2026
Associated creatives
DemnaGucci Creative Director
Riccardo ZanolaArt Director
Michal ChelbinPhotographer
Johan RenckDirector
Kate MossCast
Xiao ZhanCast
JinCast
NINGNINGCast
Tom BradyCast
Alex ConsaniCast
EsDeeKidCast
Lee Young-aeCast
Shawn MendesCast
Rico NastyCast
TarzzanCast
Marie ChaixStylist
Anthony TurnerHair
Sam VisserMakeup
Piergiorgio Del MoroCasting Director
Tags
Description
Jin stars in the Gucci 'The Primavera' 2026 advertising campaign photographed by Michal Chelbin with art direction by Riccardo Zanola. He stands leaning slightly against a muted mauve wall, wearing a structured black leather motorcycle jacket with panel detailing and matching dark trousers while holding a black belt bag in his right hand. A bold white Gucci logo overlay spans across the center of the frame, complemented by soft ambient lighting.
Style
Commercial, Square, Moody, Minimalist
Techniques
Soft Light, Typography
Industries
Luxury Fashion Houses
Color
Off-Black (80%)
Context
Advertising Campaign