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Brand
Gucci
ProjectGucci 'The Primavera' 2026 Ad Campaign
BTS member Jin reclining on a vintage couch in black loungewear and leather loafers beside a duffle bag for Gucci.

Gucci Gucci 'The Primavera' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Michal Chelbin
Michal ChelbinPhotographer
Johan Renck
Johan RenckDirector
Kate Moss
Kate MossCast
Xiao Zhan
Xiao ZhanCast
Jin
JinCast
NINGNING
NINGNINGCast
Tom Brady
Tom BradyCast
Alex Consani
Alex ConsaniCast
EsDeeKid
EsDeeKidCast
Lee Young-ae
Lee Young-aeCast
Shawn Mendes
Shawn MendesCast
Rico Nasty
Rico NastyCast
Tarzzan
TarzzanCast
Marie Chaix
Marie ChaixStylist
Anthony Turner
Anthony TurnerHair
Sam Visser
Sam VisserMakeup
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director

Tags

jinbts jinkim seokjinjin gucciman reclining on sofaman in black silk pyjamasblack silk shirtblack loungewearblack leather mulesblack horsebit loafersblack duffle bagleather duffle bag

Description

BTS member Jin reclines across a brown upholstered chaise longue in an ochre-walled interior for the Gucci 'The Primavera' 2026 campaign. He wears a relaxed black buttoned top with matching trousers and black horsebit mule slippers, resting beside a large textured Gucci duffel bag on a patterned carpet. Warm, directional lighting casts subtle shadows against the backdrop beneath bold white Gucci typography.