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·Gucci 'The Primavera' 2026 Ad Campaign with Rico Nasty

ProjectGucci 'The Primavera' 2026 Ad Campaign

Rico Nasty seated in an armchair wearing a plush white faux fur coat and black heels for Gucci.

Gucci Gucci 'The Primavera' 2026 Ad Campaign 2026

Associated creatives

DemnaGucci Creative Director

Riccardo ZanolaArt Director

Michal ChelbinPhotographer

Johan RenckDirector

Alex ConsaniCast

Lee Young-aeCast

Shawn MendesCast

Marie ChaixStylist

Anthony TurnerHair

Sam VisserMakeup

Piergiorgio Del MoroCasting Director

Tags

rico nasty cream fur coat fur coat fluffy coat black pointed heels black heels black leather handbag black handbag

Description

Musician Rico Nasty reclines across a velvet armchair in a distressed interior for the Gucci 'The Primavera' 2026 advertising campaign. She wears a voluminous cream fur coat paired with pointed black stiletto heels, positioned beside a structured black leather handbag. The composition features a textured royal blue wall and classic wooden doorway in soft ambient lighting, centered with bold white Gucci branding.

Style

Commercial, Square, Moody, Tactile

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Jet Black (30%)

Off-White (60%)

Background

Textured Backdrop

Context

Advertising Campaign