Logo
  • Home
  • ·Media
  • ·Alex Consani for Gucci The Primavera 2026 Campaign
Brand
Gucci
ProjectGucci 'The Primavera' 2026 Ad Campaign
Model Alex Consani seated on an ornate floral vintage sofa wearing a purple sequin one-shoulder dress in a Gucci campaign.

Gucci Gucci 'The Primavera' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Michal Chelbin
Michal ChelbinPhotographer
Johan Renck
Johan RenckDirector
Kate Moss
Kate MossCast
Xiao Zhan
Xiao ZhanCast
Jin
JinCast
NINGNING
NINGNINGCast
Tom Brady
Tom BradyCast
Alex Consani
Alex ConsaniCast
EsDeeKid
EsDeeKidCast
Lee Young-ae
Lee Young-aeCast
Shawn Mendes
Shawn MendesCast
Rico Nasty
Rico NastyCast
Tarzzan
TarzzanCast
Marie Chaix
Marie ChaixStylist
Anthony Turner
Anthony TurnerHair
Sam Visser
Sam VisserMakeup
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director

Tags

alex consanipurple sequin dresssequin dressone shoulder dresspurple gownbeaded clutchsparkling evening clutch

Description

Fashion model Alex Consani reclines on a vintage floral-patterned sofa with velvet pillows in an interior setting. She wears a glittering purple sequin one-shoulder gown paired with black sheer tights, high heels, and a beaded clutch. The campaign shot features large white Gucci branding overlaid across the center of the frame.