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ProjectGucci 'The Primavera' 2026 Ad Campaign

Tom Brady seated on a wooden chair wearing an all-black leather outfit against floral wallpaper in a Gucci campaign.

Gucci Gucci 'The Primavera' 2026 Ad Campaign 2026

Associated creatives

DemnaGucci Creative Director

Riccardo ZanolaArt Director

Michal ChelbinPhotographer

Johan RenckDirector

Alex ConsaniCast

Lee Young-aeCast

Shawn MendesCast

Marie ChaixStylist

Anthony TurnerHair

Sam VisserMakeup

Piergiorgio Del MoroCasting Director

Tags

tom brady in gucci tom brady gucci campaign tom brady black leather jacket leather jacket black leather pants leather pants mens leather outfit

Description

Tom Brady sits poised on a simple wooden chair dressed in an all-black leather jacket, matching leather trousers, and dark boots. The setting features vintage gold-toned floral wallpaper alongside draped crimson fabric and warm hardwood flooring. A bold white Gucci logo is superimposed across the center of the frame.

Style

Commercial, Square, Warm, Nostalgic

Industries

Luxury Fashion Houses

Color

Jet Black (80%)

Background

Set-dressed

Context

Advertising Campaign