Home
·Media
·Gucci The Primavera 2026 Ad Campaign with Ningning

ProjectGucci 'The Primavera' 2026 Ad Campaign

Ningning reclines on a bed in black cutout leggings and top beside a black Gucci GG Marmont handbag against floral wallpaper.

Gucci Gucci 'The Primavera' 2026 Ad Campaign 2026

Associated creatives

DemnaGucci Creative Director

Riccardo ZanolaArt Director

Michal ChelbinPhotographer

Johan RenckDirector

Alex ConsaniCast

Lee Young-aeCast

Shawn MendesCast

Marie ChaixStylist

Anthony TurnerHair

Sam VisserMakeup

Piergiorgio Del MoroCasting Director

Tags

ningning ningning gucci woman reclining on bed black cutout leggings black cutout pants black crop top black long sleeve top black quilted handbag gucci gg marmont bag black leather handbag

Description

Musician Ningning reclines across a daybed in a long-sleeve black top, cutout trousers, and pointed black heels for the Gucci 'The Primavera' 2026 advertising campaign. Beside her rests a black quilted leather Gucci handbag with a gold interlocking GG logo and chain strap. A pale green patterned bedspread drapes across the mattress against a vintage floral wallpaper background, accompanied by a painted nightstand and shaded lamp.

Style

Commercial, Square, Sensual, Retro

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Jet Black (80%)

Background

Set-dressed

Context

Advertising Campaign