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Brand
Gucci
ProjectGucci 'The Primavera' 2026 Ad Campaign
Shawn Mendes posing in a tight black short-sleeve shirt and black wrist wrap against a pale mint green studio backdrop for Gucci.

Gucci Gucci 'The Primavera' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Michal Chelbin
Michal ChelbinPhotographer
Johan Renck
Johan RenckDirector
Kate Moss
Kate MossCast
Xiao Zhan
Xiao ZhanCast
Jin
JinCast
NINGNING
NINGNINGCast
Tom Brady
Tom BradyCast
Alex Consani
Alex ConsaniCast
EsDeeKid
EsDeeKidCast
Lee Young-ae
Lee Young-aeCast
Shawn Mendes
Shawn MendesCast
Rico Nasty
Rico NastyCast
Tarzzan
TarzzanCast
Marie Chaix
Marie ChaixStylist
Anthony Turner
Anthony TurnerHair
Sam Visser
Sam VisserMakeup
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director

Tags

shawn mendesshawn mendes posingblack tight shirtshiny black topblack wrist wrapblack trouserswhite gucci logogucci logo

Description

Musician Shawn Mendes appears in an advertising portrait for the Gucci 'The Primavera' 2026 campaign. He stands against a pale mint green studio backdrop, looking directly toward the camera. Mendes wears a form-fitting, glossy black short-sleeve crewneck top paired with black trousers and a black athletic wrist wrap on his left hand. The large white Gucci wordmark spans horizontally across the center of the frame.