Gucci Gucci 'The Primavera' 2026 Ad Campaign 2026

About

Musician Shawn Mendes appears in an advertising portrait for the Gucci 'The Primavera' 2026 campaign. He stands against a pale mint green studio backdrop, looking directly toward the camera. Mendes wears a form-fitting, glossy black short-sleeve crewneck top paired with black trousers and a black athletic wrist wrap on his left hand. The large white Gucci wordmark spans horizontally across the center of the frame.