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  • ·Gucci The Primavera 2026 Campaign with NINGNING
BrandGucci
ProjectGucci 'The Primavera' 2026 Ad Campaign
NINGNING seated on a patterned vintage armchair wearing a brown fur collar jacket, black tights, and heels for Gucci.

Gucci Gucci 'The Primavera' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Michal Chelbin
Michal ChelbinPhotographer
Johan Renck
Johan RenckDirector
Kate Moss
Kate MossCast
Xiao Zhan
Xiao ZhanCast
Jin
JinCast
NINGNING
NINGNINGCast
Tom Brady
Tom BradyCast
Alex Consani
Alex ConsaniCast
EsDeeKid
EsDeeKidCast
Lee Young-ae
Lee Young-aeCast
Shawn Mendes
Shawn MendesCast
Rico Nasty
Rico NastyCast
Tarzzan
TarzzanCast
Marie Chaix
Marie ChaixStylist
Anthony Turner
Anthony TurnerHair
Sam Visser
Sam VisserMakeup
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director

Tags

ningningningning for guccigucci horsebit bagblack horsebit bagbrown fur collar jacketfur collar jacketblack pointed heelshorsebit heels

Description

NINGNING stars in the Gucci 'The Primavera' 2026 advertising campaign, photographed by Michal Chelbin and art directed by Riccardo Zanola under creative direction by Demna. Seated on a vintage gold-damask upholstered armchair against a deep teal wall, she wears a grey bomber jacket trimmed with an oversized brown fur stole, paired with opaque black tights and pointed black stiletto heels featuring gold horsebit detailing. A black leather Gucci Horsebit shoulder bag rests on the seat beside her above a patterned reddish-orange carpeted floor.

Style

Commercial, Square, Moody, Retro

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Chocolate (30%)
Khaki (20%)

Background

Set-dressed

Context

Advertising Campaign