Gucci Gucci 'The Primavera' 2026 Ad Campaign 2026

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A campaign image from Gucci's 'The Primavera' 2026 collection photographed by Michal Chelbin. A figure wearing a full black balaclava, an oversized black leather jacket with signature red and green stripe accents, wide-leg grey trousers, and platform slippers leans against a black metal bed frame. The minimalist interior includes a plain pink wall, muted blue carpet, and a neatly made bed, with the white 'GUCCI' serif logo centered across the composition.