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  • ·Gucci The Primavera 2026 Ad Campaign Featuring Tarzzan
BrandGucci
ProjectGucci 'The Primavera' 2026 Ad Campaign
Model Tarzzan seated on a stool wearing all-black apparel with a crossbody bag in front of a dark backdrop with Gucci branding.

Gucci Gucci 'The Primavera' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Michal Chelbin
Michal ChelbinPhotographer
Johan Renck
Johan RenckDirector
Kate Moss
Kate MossCast
Xiao Zhan
Xiao ZhanCast
Jin
JinCast
NINGNING
NINGNINGCast
Tom Brady
Tom BradyCast
Alex Consani
Alex ConsaniCast
EsDeeKid
EsDeeKidCast
Lee Young-ae
Lee Young-aeCast
Shawn Mendes
Shawn MendesCast
Rico Nasty
Rico NastyCast
Tarzzan
TarzzanCast
Marie Chaix
Marie ChaixStylist
Anthony Turner
Anthony TurnerHair
Sam Visser
Sam VisserMakeup
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director

Tags

east asian man sittingeast asian manman sittingblack sportswearblack t shirtblack crossbody bagcrossbody bagblack track pants

Description

Tarzzan sits on a wooden stool dressed in a black draped short-sleeve top, track pants, and a black crossbody chest bag for the Gucci 'The Primavera' 2026 ad campaign. The lighting is soft and directional against a muted brown studio interior with dark wood architectural baseboards. Prominent white 'GUCCI' serif typography overlays the center frame across the subject.

Style

Commercial, Square, Moody

Techniques

Typography, Soft Light

Industries

Luxury Fashion Houses

Color

Jet Black (90%)

Background

Set-dressed

Context

Advertising Campaign