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  • ·Ralph Lauren Holiday 2024 Ad Campaign Portrait
BrandRalph Lauren
ProjectHoliday 2024 Ad Campaign
Black man wearing a black leather coat, tuxedo suit, and bow tie against a blurred night city background with bokeh lights.

Ralph Lauren Holiday 2024 Ad Campaign 2024

Associated creatives

Lachlan Bailey
Lachlan BaileyPhotographer
Jacob Sutton
Jacob SuttonFilm Producer
Lulu Tenney
Lulu TenneyModels
He Cong
He CongModels
Maty Fall
Maty FallModels
Taylor Hill
Taylor HillModels
Hamid Onifadé
Hamid OnifadéModels
Juhyung Kang
Juhyung KangModels
New York City
New York CityLocation

Tags

black man in tuxedoblack manman in tuxedoblack leather coatleather coatblack tuxedotuxedo suitblack bow tiebow tie

Description

This portrait for the Ralph Lauren Holiday 2024 ad campaign features a black man in his 20s posing outdoors against a glowing night cityscape. He wears a formal black tuxedo suit with a pleated white dress shirt and a black bow tie, layered underneath a heavy black leather coat with a shearling or fur collar. The background shows soft out-of-focus golden lights and building silhouettes, creating a cinematic evening atmosphere. The image was captured by photographer Lachlan Bailey as part of the brand's seasonal promotional rollout in New York City.

Style

Vertical, Commercial, Warm

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Pure White (30%)

Background

Street

Context

Advertising Campaign