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  • ·Ralph Lauren Holiday 2024 campaign portrait by Lachlan Bailey
ProjectHoliday 2024 Ad Campaign
Black and white portrait of a smiling couple sitting outdoors near water, wearing patterned blazers and knitwear.

Holiday 2024 Ad Campaign 2024

Associated creatives

Lachlan Bailey
Lachlan BaileyPhotographer
Jacob Sutton
Jacob SuttonFilm Producer
Lulu Tenney
Lulu TenneyModels
He Cong
He CongModels
Maty Fall
Maty FallModels
Taylor Hill
Taylor HillModels
Hamid Onifadé
Hamid OnifadéModels
Juhyung Kang
Juhyung KangModels
New York City
New York CityLocation

Tags

man and woman sittingsmiling coupleman in plaid blazerplaid blazerblazerwoman in knit sweaterknit sweatersweater

Description

This black and white campaign portrait for the Ralph Lauren Holiday 2024 ad campaign was captured by photographer Lachlan Bailey. The image features a smiling man and woman seated together outdoors near a body of water, leaning close with their heads touching. The man wears a plaid patterned blazer over a dark turtleneck and jeans, while the woman wears a light-colored knit sweater and shirt collar. The natural lighting highlights the textured garments and the ripples of the water in the background.

Style

Editorial, Horizontal, Commercial, Monochrome

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (50%)

Background

Lake

Context

Advertising Campaign