BrandRalph Lauren
ProjectHoliday 2024 Ad Campaign

Ralph Lauren Holiday 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This black and white portrait captures a model wearing a formal tuxedo featuring a crisp white shirt, black bow tie, and French cuffs secured with cufflinks. Over the suit, she wears a heavy coat with a soft shearling lapel, which she grips by the collar. Her short hair is neatly styled, and subtle pearl earrings adorn her left ear. The background features a soft bokeh of out-of-focus lights creating a festive atmosphere. The lighting is directional and classic, emphasizing texture in the fabrics and sharp definition in the facial features.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Analogue / film, Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Jet Black (60%)
Pure White (40%)
Context
Advertising Campaign


