Ralph Lauren Holiday 2024 Ad Campaign 2024

Description

This portrait from the Ralph Lauren Holiday 2024 ad campaign features model Juhyung Kang wearing a formal black velvet tuxedo jacket, a white pleated dress shirt, a matching waistcoat, and a black bow tie. The subject stands with one hand in his pocket against an atmospheric, softly blurred urban night backdrop illuminated by distant bokeh lights. The lighting is warm and directional, accentuating the rich texture of the velvet fabric and the crisp lines of formal eveningwear. Photographed by Lachlan Bailey, the image captures a sophisticated mood suited for high-end fashion advertising.

Style

Vertical, Commercial, Moody, Warm

Techniques

Low-key / chiaroscuro

Industries

Menswear

Color

Context

Advertising Campaign